Exhibitor Webinars

Please check back in the Fall for the 2014 schedule.

Recent Webinars

Thursday, February 14, 2013
Exhibitor Webinar - Marketing
1:00 - 2:30pm EST
Webinar session is FREE.

The National Stationery Show offers a wide range of pre-show and on-site marketing services - both free and paid - proven techniques to assist in creating excitement about seeing you at the Show. Join Patti Stracher, vice president and Stephanie Leon-Santiago, marketing & promotions manager as they discuss all things related to promoting your presence at the show before, during and after the show.

Thursday, February 21, 2013
Exhibitor Webinar - Social Media
1:00 - 2:30pm EST
Webinar session is FREE.

Patricia Norins

Join Gift Shop magazine’s publisher, Patricia Norins, in this fast-paced and exciting session, specifically designed for vendors, to learn how to develop a successful wholesaler social-media strategy in an hour or less a day. Put the power of social media to work for you. Using tested strategies, you can convert retailer prospects into customers and capitalize on consumer conversations to build your brand in the marketplace. This session will focus on:

• How to become an active social media participant
• The social sites that are delivering the most results — Facebook, Twitter, and Pinterest — and how to make the most of them
• Tools for measuring results
• Ideas to integrate social media into your other marketing platforms
• We’ll also review many other marketing tools you might consider to broaden your brand awareness pre-show.

Thursday, February 28, 2013
Exhibitor Webinar - Rep Ready
1:00 - 2:30pm EST
Webinar session is FREE

Looking for Reps? Get Prepared.
Successful exhibiting is about more than simply setting up a booth and hoping for the best. A great show is about making connections, as well as sales, to grow your business. Learn how to make the most of your time at the Stationery Show by doing a little pre-show homework and preparation to find and meet the best sales reps for your company. Join Creative Talent Wrangler Rob Fortier of Center Aisle Group and get proven strategies and actions you can take now to get rep ready and optimize your show experience.

Thursday, March 7, 2013
Exhibitor Webinar - Operations
1:00 - 2:30pm EST
Webinar session is FREE

Mike Ruberry			Keith Colavito		Tom Malek		Travis Ransom

The expert presenters of this session will help you on the logistics side of things. From shipping and move-in, to electrical, labor, furniture and furnishings, you will learn how to get things done easily and efficiently. Mike Ruberry, vice president of operations at GLM,  Keith Colavito, operations manager at GLM, Tom Malek, National Sales Manager at GES and Travis Ransom, Account Representative at GES will present this webinar.

Thursday, March 14, 2013
Exhibitor Webinar - Visual Merchandising & Display
1:00 - 2:30pm EST
Webinar session is FREE

You've only got a few seconds to command a buyer's attention and motivate him/her to stop in your booth. Visually exciting and effective booth design is key to creating an inviting atmosphere. We will discuss theme, color, product merchandising, lighting and other display techniques. The webinar will also present some of the most popular booth furnishing options from floor covering, to wall materials and furniture. Kelly Bristol, sales director for the National Stationery Show, and Natalie Chang, Director of Visual Merchandising at Lifeguard Press and consultant and co-host for the Stationery Academy, will present this program.

Thursday, March 28, 2013
Exhibitor Webinar - Tradeshow Sales Success
1:00 - 2:30pm EST
Webinar session is FREE

Every exhibitor goes into a trade show with big dreams of opening new accounts, writing lots of orders, signing up an enthusiastic sales force and making a name for themselves in the industry. But why do some exhibitors have a better show experience than others? Just showing up and hoping for the best is not enough.  Exhibitors must plan for success. Join Creative Talent Wrangler Rob Fortier of Center Aisle Group along with Stacey Smith, buyer at Binder’s Art & Frame, for a step-by-step guide to polishing up your sales mojo before and during the show. 

Thursday, April 11, 2013
Exhibitor Webinar - Visual Merchandising & Display
1:00 - 2:30pm EST
Webinar session is FREE
(repeat of Thursday, March 14, 2013 webinar)

You've only got a few seconds to command a buyer's attention and motivate him/her to stop in your booth. Visually exciting and effective booth design is key to creating an inviting atmosphere. We will discuss theme, color, product merchandising, lighting and other display techniques. The webinar will also present some of the most popular booth furnishing options from floor covering, to wall materials and furniture. Kelly Bristol, sales director for the National Stationery Show, and Natalie Chang, Director of Visual Merchandising at Lifeguard Press and consultant and co-host for the Stationery Academy, will present this program.