Wednesday, October 01, 2014

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Industry News

Trendys Awards Program Returns for Sixth Year

Back by popular demand, Stationery Trends magazine has announced the 6th Annual Stationery Trends Awards, “The Trendys.” The Trendys grew out of a desire to provide retailers with a voice on the latest trends in greeting cards, gifts and all things stationery. These awards recognize the best in the industry — through the eyes of the retailers, who are in tune with the consumers’ desires.

09/16/2014

signature mix™ marketplace Names 2014 Best New Product Award Winners

NEW YORK, NY, May 19, 2014…Eight signature mix™ marketplace exhibitors were honored with Best New Product Awards on Opening Day, Sunday, May 18, 2014, at New York City’s Jacob K. Javits Convention Center.  The coveted Awards are presented in nine categories and are considered a distinguished honor within the social stationery, lifestyle gift and crafting industries.

05/19/2014

signature mix™ marketplace Makes Its 2014 Debut

WHITE PLAINS, NY, May 16, 2014 –The new signature mix™ marketplace, comprised of the National Stationery Show® (NSS), Creative & Lifestyle Arts® (C&LA) and the all new Gift>it distinctive gifts. fabulous finds™ will make its debut this Sunday, May 18-Wednesday, May 21. The Jacob K. Javits Convention Center is now being prepared to welcome 12,000 buyers to an array of the next and best products to grace their shelves.   

05/16/2014

Introducing Viabella® - Marian Heath’s first new brand in over 70 years

Wareham, MA (May 13, 2014) Marian Heath Greeting Cards will launch their brand new card  collection, Viabella at the New York Stationery Show (NSS). A preview of the collection will be held at Booth #1440 at the Jacob Javits Center, NYC, May 18th to the 21st during show hours.

05/13/2014

Design Design Debuts Over 1,000 New Products for Holiday and Everyday at NSS

(May 1, 2014) Michigan-based company Design Design has been busy! They’ll be introducing some hot new designs for National Stationery Show attendees at the Javits Center, May 18-24. 

05/12/2014

Mohawk Celebrates Strathmore with Launch of New Fine Paper Journals and Letterpress Papers

[Cohoes, NY – May 12, 2014] – Since 1892, the Strathmore name and the iconic thistle trademark have been synonymous with the finest American made papers.  Now, Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, is celebrating its historic Strathmore fine paper brand with the launch of Strathmore Notes, a new line of fine paper journals, and the introduction of Strathmore Pure Cotton Letterpress Paper.

05/12/2014

Zippernut Press in New York

New York, New York - Zippernut Press is taking its show on the road from the heartland straight to the National Stationery Show at the Javits Convention Center in New York City, May 18 to 21, 2014. Fresh from Kansas City in the "flyover state" of Missouri, Harl Van Deursen, self-described "creator and master snarkwit," believes that greeting cards and stationery products can indeed survive - and thrive - on sarcasm, snarky humor and cynicism alone.

05/12/2014

Take a Look at the SMM Lookbook

Check out the SMM Lookbook from our spring issue to see what some of the exhibitors will be showcasing at their booths during the show May 18-21 in New York. 

04/24/2014

The Found Art of Thank-You Notes

When Jimmy Fallon sits down to write his weekly thank-you notes on “The Tonight Show,” he is both ribbing and breathing life into a custom many felt was headed the way of the dodo. “Thank you, cotton candy,” Mr. Fallon scribbles on a correspondence card, “for making my grandmother’s hair look delicious.” Thank you, “bowling, for giving me an excuse to drink with somebody else’s shoes on.” 

04/04/2014

FROM FRANK™ TO MAKE 500 HUMANS SMILE AT STATIONERY SHOW

APRIL 1, 2014 — Four days. Making hundreds of humans smile. Squirrel-watching can wait. Frank’s got an important job to do, and you can help him.

 

04/01/2014

signature mix™ marketplace to Feature Vast Wedding and Custom Invitation Resources

 WHITE PLAINS, NY, March 27, 2014 – This Spring will welcome the debut of signature mix™ marketplace, comprised of the National Stationery Show® (NSS), Creative & Lifestyle Arts® (C&LA) and Gift>it. distinctive gifts. fabulous finds.™, to take place May 18-21 at the Jacob K. Javits Convention Center in New York City. Central to the product offerings at the marketplace is an extensive selection of custom wedding invitations showcased in the NSS.

03/27/2014

Gift For Life & National Stationery Show, “Three-peat” Partnership for 2014 AIDS Walk New York

March 5, 2013—For the third consecutive year, Gift for Life, the gift, stationery and home decor industries' leading charitable organization, has partnered with the National Stationery Show, now part of the signature mix™ marketplace, to participate in AIDS Walk New York, a charity fundraiser in New York City on Sunday, May 18 – the opening day of the Show.  The Gift For Life/National Stationery Show team will recruit walkers to raise funds for the fight against HIV/AIDS by participating in both the actual walk through Central Park and across New York City’s Upper West Side as well as in a “virtual walk” through the aisles of the Javits Center where the show takes place.

03/05/2014

signature mix™ marketplace Pre-Show Report

It’s all in the mix!  Three shows, One marketplace.  The new branding platform – signature mix™ marketplace includes the National Stationery Show® (NSS), Creative & Lifestyle Arts® (C&LA) and Gift>it. – Distinctive Gifts. Fabulous Finds.™  This exciting new market will provide an estimated 12,000 attendees with a diverse and unique combination of lifestyle products timed in the spring when retailers need to refresh their merchandise.  For four days, from May 18-21, 2014, at New York City’s Jacob K. Javits Convention Center, exhibitors will welcome buyers to a wealth of greeting cards, custom invitations, gift wrap, specialty partyware, journals, frames, calendars, writing instruments and decorative desktop at the NSS, art materials, DIY kits, embellishments, floral supplies, jewelry-making implements, needlecrafts, scrapbooking supplies, stickers and more at C&LA and lifestyle gifts, specialty toys, decorative objects, candles, pillows and more at Gift>it.

02/25/2014

signature mix™ marketplace and Etsy Wholesale Launch Partnership

WHITE PLAINS, NY, January 6, 2014...signature mix™ marketplace, which includes three shows:  National Stationery Show®, Creative and Lifestyle Arts® and Gift>it. distinctive gifts. fabulous finds.™ (new in 2014) and Etsy Wholesale have announced a partnership rooted in a shared value system that promotes business between brick and mortar retailers and lesser known, extremely talented artists and designers.  Through information exchange, marketing communication, social media outreach and education, each party will reach broadly to its constituents to increase participation in both formats – in real time at the May 2014 marketplace and online through Etsy Wholesale’s B2B site. 

01/06/2014

FROM FRANK™ Named in ‘Best of Indy’ by Indianapolis Monthly

NOVEMBER 27, 2013 — Even a stud like Frank is a little nervous to walk the red carpet for the first time. But don’t worry. He promises he won’t pee on it. Indianapolis Monthly has named From Frank™ among its prestigious “Best of Indy”for 2013, and the magazine will honor the greeting card line at its Best of Indy Party.

11/27/2013

#fresh a Big Hit for signature mix™ marketplace

White Plains, NY, November 6, 2013 – The recently announced debut of #fresh - New. Authentic. Trending – a juried section of the signature mix™ marketplace presenting leading-edge, trend-driven stationery and lifestyle companies has expanded in order to accommodate the strong demand for space in this boutique area of the show.  signature mix™ marketplace is scheduled for May 18-21, 2014 at the Jacob K. Javits Center in NYC. 

11/06/2013

National Stationery Show® Transitions NSS365 to signature mix 365

WHITE PLAINS, NY, November 4, 2013 — NSS365, the online product directory of the National Stationery Show® (NSS), has transitioned to signature mix 365 to reflect the show’s evolution into a comprehensive lifestyle springtime market.  Signature mix 365, formerly NSS365, the website which previously featured only NSS exhibiting companies’ products, will now feature products from all three signature mix shows — the NSS, Creative & Lifestyle Arts®, and Gift>It™.

11/04/2013

signature mix™ marketplace to debut #fresh

WHITE PLAINS, NY, September 25, 2013...GLM today announced the expansion of signature mix™ marketplace to include #fresh - New. Authentic. Trending., a juried section featuring leading-edge, trend-driven stationery and lifestyle companies. Limited to manufacturers in business five years or less, #fresh will present original, creative product with a focus on design, May 18-21, 2014, at New York City’s Jacob K. Javits Convention Center.

09/25/2013

Mohawk Restructures for Growth

[Cohoes, NY – September 17, 2013] Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces an organizational restructuring, creating two new distinct business units: Mohawk Fine Paper and Mohawk Digital. This move will support the growth in Mohawk’s emerging digital business while securing the future of its core fine paper business.

09/17/2013

GLM Rolls Out New Branding for Select May 2014 Events in New York

WHITE PLAINS, NY, September 10, 2013...GLM today announced plans to introduce “signature mix™ marketplace,” a new branding platform at its spring 2014 events in New York City. Expanding business opportunities for retailers and manufacturers, the “signature mix™” umbrella will include the National Stationery Show® (NSS), Creative & Lifestyle Arts™ (C&LA), and the premiere of Gift>it – Distinctive Gifts. Fabulous Finds™. Together, these events will  provide a unique combination of  synergistic lifestyle products at a time of year when retailers are refreshing their merchandise and continuing their holiday buying.

09/10/2013



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NSS News

Creative & Lifestyle Arts Establishes Itself as Strong Market for Thriving Craft and Creative Hobby Industry

NEW YORK, NY, June 12, 2013…The inaugural edition of Creative & Lifestyle Arts (C&LA), a new trade show co-located with the esteemed National Stationery Show® (NSS), attracted nearly 2,000 unique attendees and an additional 2,000 from the adjacent NSS, May 19-21, 2013 at New York City’s Jacob K. Javits Convention Center.  Its successful reception among these two attending groups solidified the market as a valuable resource for both social stationery and craft retailers eager to discover ways to incorporate the products between these two synergistic sectors into their stores.

06/12/2013

National Stationery Show Experiences 31 Percent Increase in Attending Stores

NEW YORK, NY, June 3, 2013…The 67th annual National Stationery Show® (NSS) proved to be a pivotal year for the nation’s leading social stationery and related lifestyle gift market, experiencing a 31 percent increase in attending stores for the May 19-21 event, held at New York City’s Jacob K. Javits Convention Center.  The return of market features such as the NSS party and LIVE! demonstration theatre, combined with an aggressive VIP attendee outreach program and launch of Creative & Lifestyle Arts (C&LA), garnered the attention of thousands of new and former attendees.

06/03/2013

National Stationery Show and Creative& Lifestyle Arts Name 2013 Best New Product Award Winners

NEW YORK, NY, May 21, 2013…Eight National Stationery Show® (NSS) and Creative & Lifestyle Arts exhibitors were honored with Best New Product Awards on Opening Day, Sunday, May 19, 2013, at New York City’s Jacob K. Javits Convention Center.  The coveted Awards are presented in nine categories and are considered a distinguished honor.

05/21/2013

Creative & Lifestyle Arts Gains Momentum with Leading Brands and Strong Early Attendance

WHITE PLAINS, NY, April 1, 2013…The new Creative & Lifestyle Arts (C&LA) trade show, debuting May 19-22, 2013 in New York City alongside the revered National Stationery Show® (NSS), is growing daily with leading craft and creative hobby product manufacturers exhibiting and buyer interest robust, based on impressive early registration numbers.

04/01/2013

National Stationery Show and Craft & Hobby Association Announce Partnership

WHITE PLAINS, NY, January 9, 2013…The National Stationery Show® (NSS) and the Craft & Hobby Association (CHA) have announced a partnership that will provide new opportunities for the social stationery and craft and creative hobby industries, beginning with the May 19-22, 2013 National Stationery Show in New York City. The collaboration will take the form of co-located education and events, capitalizing on synergies between the two industries.

01/09/2013



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GCA News

26th Annual LOUIE Awards Finalists Announced

WASHINGTON, D.C. – March 21, 2014: The Greeting Card Association (GCA) has announced the finalists of its 26th Annual International Greeting Card Awards Competition, better known as the “LOUIE Awards.” Three finalists were selected for each of the 29 categories in this year's competition, which drew more than 900 entries from 220 companies worldwide, including the U.S., Canada, Israel, and the U.K. All entries were marketed and sold in the U.S. during the 2013 calendar year, and each of these outstanding finalists represents the best of the thousands of cards and invitations published each year.

03/26/2014

Greeting Card Association Announces Winner of 2nd Annual Consumer’s Choice Facebook Contest

White Plains, NY – The Greeting Card Association (GCA) is pleased to announce that Madison Park Greetings’ “Bliss” card, by artist Katie Daisy, has won this year’s Consumer’s Choice LOUIE Award. The award is given to the card that receives the most “Likes” on the LOUIE Awards Facebook page, following the posting of images of all winning cards from the GCA’s annual LOUIE Awards competition.

07/02/2013

The Greeting Card Association's 72nd Annual Convention is September 18-21 in Savannah, GA

June 20, 2013 — The 72nd Annual Convention of the Greeting Card Association (GCA) will take place from Wednesday, September 18, through Saturday, September 21, at The Westin Savannah Harbor in Savannah, GA, just a short ferry boat ride away from the historic downtown area. All members of the industry – both GCA members and nonmembers – are invited to attend.

06/20/2013

Greeting Card Association Announces 25th Anniversary LOUIE Award Winners

New York, NY – Monday, May 20, 2013...The Greeting Card Association (GCA) honored the 25th Anniversary LOUIE Award finalists and winners in 52 different categories, as well as the first-ever recipients of a LOUIE Award for Lifetime Achievement, at an elegant gala at The Lighthouse at Chelsea Piers in New York City last night.

05/20/2013

GCA Announces Sponsors for the 25th Anniversary LOUIE Awards

White Plains, NY — The 25th Anniversary LOUIE Awards Committee is pleased to announce the sponsors for this year’s event, including the awards gala, which will be held Sunday, May 19, at The Lighthouse at Chelsea Piers. The list comprises 12 companies — greeting-card publishers, as well as industry suppliers that contributed in-kind donations of services and materials — who together generated record sponsorship for the Silver Anniversary event.

05/02/2013

Lobbyists speak loudly to preserve Saturday mail delivery

WASHINGTON — The U.S. lobbying forces that defeated a Postal Service plan to end Saturday delivery now are using their Capitol Hill clout to pass a law to make six-day delivery mandatory.

04/21/2013

Greeting Card Association Applauds USPS's Decision To Continue 6-Day Mail Delivery Service

APRIL 11, 2013 — The Greeting Card Association (GCA) is pleased with the decision by the USPS Board of Governors, announced yesterday, to postpone implementation of their modified 5-day delivery proposal. We agree with the Board’s conclusion that the language in the Continuing Resolution passed last month restricts the Postal Service’s ability to move to a modified delivery schedule.

04/11/2013

Postal Service backs off plan to stop Saturday delivery

The U.S. Postal Service has backed down from its plan to stop Saturday mail delivery.

The agency's board said Wednesday that mail will continue to be delivered six days a week. In February, the Postal Service announced that starting in August it would stop delivering mail on Saturdays, except for packages and express mail.

04/10/2013

Greeting Card Association Hires New Management Agency

April 8, 2013 — The Greeting Card Association (GCA) has hired Bostrom Corporation as its new association management firm. Bostrom, an 80-year-old professional-services company with offices in Chicago and Washington, D.C., will assume management of the GCA this July from GLM, which has managed the Association since 2010.

04/08/2013

USPS Saturday Service Halt, Impact on Industry

NEW YORK—Birthday, holiday and other cards may not get to recipients in time, and consumer confidence in the postal system may suffer, if Saturday mail service ends this August. The United States Postal Service (USPS) is proposing ending Saturday mail service, a move that the struggling organization says will save it $2 billion annually. However, removing Saturday delivery in the United States would have a negative impact on the greeting card industry and to the postal service, according to the Greeting Card Association (GCA).

03/25/2013

GCA to Honor Artists Marjolein Bastin and Mary Engelbreit at 25th Anniversary LOUIE Awards Gala

New York, NY – The Greeting Card Association (GCA) has announced it will honor iconic artists Marjolein Bastin and Mary Engelbreit with a special LOUIE Award for Lifetime Achievement at the Silver Anniversary LOUIE Awards gala, on May 19.

03/18/2013

Americans Still in Love with Valentine's Day Cards

January 21, 2013 – The Greeting Card Association (GCA) anticipates more than 145 million greeting cards will be purchased for Valentine's Day this year in the U.S. This figure is based on member company sales and does not include children's packaged valentines for classroom exchanges. Valentine's Day is the second-largest holiday for giving greeting cards, after Christmas.

01/21/2013

GCA’s 25th Anniversary LOUIE Awards Judges Announced

White Plains, NY, December 27, 2012 – The 25th Anniversary LOUIE Awards Committee is pleased to announce the judges for this year’s competition. The panel of judges includes 20 well-respected industry retailers, manufacturers, sales representatives, educators, and designers who will evaluate the entries to determine the finalists and winners in more than 50 categories. An impressive 997 submissions have been entered this year, from a record-breaking 212 companies, reflecting the increasing interest of the high-profile competition.
12/27/2012

U.S. Greeting Card Association Releases 2012 Christmas Card Figures, Trends

WHITE PLAINS, NY – The Greeting Card Association (GCA) expects approximately 1.6 billion Christmas cards (both boxed and individual cards) to be purchased in the U.S. this year – reflecting the continued strength of the Christmas card category and the cultural significance of this important holiday tradition among consumers.
11/12/2012



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U.S. Greeting Card Association Releases 2012 Christmas Card Figures, Trends

WHITE PLAINS, NY – The Greeting Card Association (GCA) expects approximately 1.6 billion Christmas cards (both boxed and individual cards) to be purchased in the U.S. this year – reflecting the continued strength of the Christmas card category and the cultural significance of this important holiday tradition among consumers.

Christmas Card Sending Trends
Sales for individual Christmas cards, which are generally selected for just one recipient, are increasing year-over-year. Nearly 160 million individual Christmas cards are anticipated to be purchased this year, generating some $427 million in sales from individual cards alone (not including boxed card assortments). As people’s busy holiday schedules sometimes cause them to miss the window for boxed-card buying and sending, they still may want to send cards to close family members and friends, so they hand-pick individual designs for a smaller group of recipients.

Boxed holiday card assortments continue to have very strong sales as well. The combination of the "billboard" packaging and value pricing that typically equates to less than $1 per card makes boxed cards very attractive for the value-oriented consumer. Decorative packaging that helps "romance" the holiday occasion and differentiates the product from look-alike boxed cards may be contributing to sales as well.

Christmas is the number-one card-sending holiday in the U.S. (followed, in order, by Valentine's Day, Mother's Day, Father's Day and Easter). Seasonal cards account for approximately half of all greeting cards purchased in America. About half of all card buyers purchase at least one individual Christmas card – with a 50/50 split between male and female buyers, and about one in four being from the Gen Y/Millennial demographic. Among card buyers who sent holiday cards in 2011, slightly more than half gave a card to someone whom they did not give one to in 2010, namely friends.

Christmas Card Design Trends
According to GCA member American Greetings, based in Cleveland, OH, upcoming holiday card designs focus on the warmth and happiness of the Christmas season, incorporating techniques and technology that make them festive, fun and eye-catching, with plenty of sparkle and shine. American Greetings says that red is red hot this year – evoking a universal feeling of nostalgia during the holiday season. Some cards include symbolic elements, such as Christmas trees and Santas, that clearly announce the presence of Christmas and evoke happy memories. Verses center on the nostalgic, warm and positive nature of the season, with messages that send wishes of love, peace and joy for the season.

GCA member Hallmark Cards of Kansas City, MO, sees design directions ranging from familiar traditions expressed through authentic photography or silver and gold burnished metals in exquisite patterns with hand-lettered calligraphy, to reinterpretations of holiday icons in "techno-dazzle"-inspired futuristic palettes and finishes. Many cards this year serve multiple purposes as well: mantle-worthy designs so intricate they are part of the home's holiday décor or double as ornaments to hang on the tree; recordable keepsakes to keep a loved one's voice and cherish year after year; magnet cards to display on the refrigerator; even "countdown" features to entertain the little ones eager to mark the days until Santa's arrival.

Other Christmas card trends for 2012, shared by GCA member Leanin' Tree of Boulder, CO, include elements of personalization – from adding a photo to creating a personalized message; symbols and messages of peace; inspirational and encouraging verses; value-added embellishments such as glitter, foil, die-cuts, three-dimensional shapes, music or sound chips; decorative and keepsake boxes; and the addition of a more contemporary palette using turquoise, bright green and purple, as well as shades of pink or magenta.

Christmas cards made in the USA will be a top trend sought by consumers this year, according to GCA member Masterpiece Studios of North Mankato, MN. Regional greetings – depicting images highlighting the sender's geographic location – will also be more prominent, as will the usage of the "Merry Christmas" sentiment, although there is still a need for "Happy Holidays" and "Season's Greetings" messaging as well.

About the Greeting Card Association
The Greeting Card Association, headquartered in White Plains, NY, is the U.S. trade association of the greeting card industry. Established in 1941, the GCA represents greeting card and stationery publishers, as well as suppliers to the industry. The GCA is managed by George Little Management, LLC, owner and manager of the annual National Stationery Show. The GCA is on Facebook (U.S Greeting Card Association) and on Twitter (@USGCA). For more information, visit www.greetingcard.org.
 

 
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