The Found Art of Thank-You Notes
When Jimmy Fallon sits down to write his weekly thank-you notes on “The Tonight Show,” he is both ribbing and breathing life into a custom many felt was headed the way of the dodo. “Thank you, cotton candy,” Mr. Fallon scribbles on a correspondence card, “for making my grandmother’s hair look delicious.” Thank you, “bowling, for giving me an excuse to drink with somebody else’s shoes on.”
FROM FRANK™ TO MAKE 500 HUMANS SMILE AT STATIONERY SHOW
APRIL 1, 2014 — Four days. Making hundreds of humans smile. Squirrel-watching can wait. Frank’s got an important job to do, and you can help him.
signature mix™ marketplace to Feature Vast Wedding and Custom Invitation Resources
WHITE PLAINS, NY, March 27, 2014 – This Spring will welcome the debut of signature mix™ marketplace, comprised of the National Stationery Show® (NSS), Creative & Lifestyle Arts® (C&LA) and Gift>it. distinctive gifts. fabulous finds.™, to take place May 18-21 at the Jacob K. Javits Convention Center in New York City. Central to the product offerings at the marketplace is an extensive selection of custom wedding invitations showcased in the NSS.
signature mix™ marketplace Pre-Show Report
It’s all in the mix! Three shows, One marketplace. The new branding platform – signature mix™ marketplace includes the National Stationery Show® (NSS), Creative & Lifestyle Arts® (C&LA) and Gift>it. – Distinctive Gifts. Fabulous Finds.™ This exciting new market will provide an estimated 12,000 attendees with a diverse and unique combination of lifestyle products timed in the spring when retailers need to refresh their merchandise. For four days, from May 18-21, 2014, at New York City’s Jacob K. Javits Convention Center, exhibitors will welcome buyers to a wealth of greeting cards, custom invitations, gift wrap, specialty partyware, journals, frames, calendars, writing instruments and decorative desktop at the NSS, art materials, DIY kits, embellishments, floral supplies, jewelry-making implements, needlecrafts, scrapbooking supplies, stickers and more at C&LA and lifestyle gifts, specialty toys, decorative objects, candles, pillows and more at Gift>it.
signature mix™ marketplace and Etsy Wholesale Launch Partnership
WHITE PLAINS, NY, January 6, 2014...signature mix™ marketplace, which includes three shows: National Stationery Show®, Creative and Lifestyle Arts® and Gift>it. distinctive gifts. fabulous finds.™ (new in 2014) and Etsy Wholesale have announced a partnership rooted in a shared value system that promotes business between brick and mortar retailers and lesser known, extremely talented artists and designers. Through information exchange, marketing communication, social media outreach and education, each party will reach broadly to its constituents to increase participation in both formats – in real time at the May 2014 marketplace and online through Etsy Wholesale’s B2B site.
FROM FRANK™ Named in ‘Best of Indy’ by Indianapolis Monthly
NOVEMBER 27, 2013 — Even a stud like Frank is a little nervous to walk the red carpet for the first time. But don’t worry. He promises he won’t pee on it. Indianapolis Monthly has named From Frank™ among its prestigious “Best of Indy”for 2013, and the magazine will honor the greeting card line at its Best of Indy Party.
#fresh a Big Hit for signature mix™ marketplace
White Plains, NY, November 6, 2013 – The recently announced debut of #fresh - New. Authentic. Trending – a juried section of the signature mix™ marketplace presenting leading-edge, trend-driven stationery and lifestyle companies has expanded in order to accommodate the strong demand for space in this boutique area of the show. signature mix™ marketplace is scheduled for May 18-21, 2014 at the Jacob K. Javits Center in NYC.
National Stationery Show® Transitions NSS365 to signature mix 365
WHITE PLAINS, NY, November 4, 2013 — NSS365, the online product directory of the National Stationery Show® (NSS), has transitioned to signature mix 365 to reflect the show’s evolution into a comprehensive lifestyle springtime market. Signature mix 365, formerly NSS365, the website which previously featured only NSS exhibiting companies’ products, will now feature products from all three signature mix shows — the NSS, Creative & Lifestyle Arts®, and Gift>It™.
signature mix™ marketplace to debut #fresh
WHITE PLAINS, NY, September 25, 2013...GLM today announced the expansion of signature mix™ marketplace to include #fresh - New. Authentic. Trending., a juried section featuring leading-edge, trend-driven stationery and lifestyle companies. Limited to manufacturers in business five years or less, #fresh will present original, creative product with a focus on design, May 18-21, 2014, at New York City’s Jacob K. Javits Convention Center.
Mohawk Restructures for Growth
[Cohoes, NY – September 17, 2013] Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces an organizational restructuring, creating two new distinct business units: Mohawk Fine Paper and Mohawk Digital. This move will support the growth in Mohawk’s emerging digital business while securing the future of its core fine paper business.
GLM Rolls Out New Branding for Select May 2014 Events in New York
WHITE PLAINS, NY, September 10, 2013...GLM today announced plans to introduce “signature mix™ marketplace,” a new branding platform at its spring 2014 events in New York City. Expanding business opportunities for retailers and manufacturers, the “signature mix™” umbrella will include the National Stationery Show® (NSS), Creative & Lifestyle Arts™ (C&LA), and the premiere of Gift>it – Distinctive Gifts. Fabulous Finds™. Together, these events will provide a unique combination of synergistic lifestyle products at a time of year when retailers are refreshing their merchandise and continuing their holiday buying.
American Greetings celebrates new ecard format with yodeling video contest
Greeting card company American Greetings is hosting a yodeling video contest via Web and mobile Facebook sites to build hype around the company’s new personalized ecard format.
Mohawk Debuts New Campaign Supporting Makers and Celebrating the ‘Culture of Craft’
[Cohoes, NY – July 16, 2013] Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces a new campaign designed to support an emerging maker culture and three new publications enhanced with additional content made possible through Mohawk Live, Mohawk’s new augmented reality mobile app.
Back-to-School Sales Expected to Increase
CHICAGO - Consumers will be spending more money on back-to-school items this year than they did in 2012, according to a recent ShopperTrak survey.
Introducing Mohawk Live: Bringing Print to Life
[Cohoes, NY – June 24, 2013] Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces the launch of Mohawk Live, a new mobile app powered by HP Aurasma augmented reality technology. The app, designed to generate interactive experiences with print, was developed for use on Android and Apple iOS mobile devices. It is available for free download in the App Store and Google Play.
Michaels to Celebrate 40th Anniversary with Craft Tour
IRVING, Texas-Michaels will launch its first-ever Michaels Craft Tour this month to mark its 40th anniversary in business.
Introducing the Story of Enve & Lope
[Cohoes, NY – June 12, 2013] –Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, unveils a new promotion designed to showcase the depth and breadth of Mohawk’s envelope offerings and in-house converting services.
As It Preps for an IPO, the Container Store Cleans Up
The winners in retail these days are the giant companies trying to be many things to many people—Amazon.com (AMZN), Home Depot (HD), and Costco (COST), to name a few.
Checkerboard, Leading Fine Stationery Manufacturer, Receives Eleventh LOUIE Award
Checkerboard Ltd., one of America's leading stationery and invitation manufacturers announced today that it received its eleventh LOUIE Award, the greeting card industry’s equivalent of the Academy Awards. The company had three products named as finalists, and took home top honors in the General Invitation Below $3.50 category, with its unique and whimsical ‘Special Event’ invitation.
Gift For Life/National Stationery Show Team Raises $15,000+ for AIDS Walk New York
Gift for Life, the gift, stationery and home decor industries' leading charitable organization, announced today that despite rainy weather an enthusiastic Gift For Life/National Stationery Show team completed the 2013 AIDS Walk New York 10K fundraiser. A total of more than $15,000 was raised for men, women, and families who are living with HIV/AIDS. More than $10,000 of the total was donated by members of the stationery, gift and home industries and included a generous matching grant from DIFFA (Design Industries Foundation Fighting AIDS).