Sunday, May 20, 2012
11:00am-12:00pm
Javits Center, NYC
Room: TBD
Wedding Market Insights
Learn how to tap into the lucrative $161 billion wedding industry by joining Liene Stevens – wedding marketing expert and author of the book, "Speak Now Or Forever Hold Your Peace" – as she discusses the consumer behavior of engaged couples – 70% of whom are now Millennials – and shares how to use digital media to reach today's brides and grooms.
2:00pm- 3:00pm
Javits Center, NYC
Room: TBD
Multicultural Marketing
Demographics in the U.S. are changing, and so are your customers. To stay relevant, your store's marketing strategies must change, too. Find out how as David R. Morse – author of the book, "Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation" – explores cultural and societal trends among Hispanics, African-Americans, Asians and the LGBT population, and defines best practices in ethnic marketing and merchandising.
Monday, May 21, 2012
11:00 am- 12:00 pm
Javits Center, NYC
Room: TBD
Color Trends To Keep Your Eye On
Internationally recognized color expert Leatrice Eiseman, whose latest book looks at "The History of Color in the 21st Century," will reveal the upcoming year's hottest color trends. Eiseman will provide information to help you make the best and most educated choice of color when purchasing new products, creating eye-catching displays and promotional materials, or updating your store's décor or website.
2:00pm- 3:00pm
Javits Center, NYC
Room: TBD
Top Bloggers Talk Stationery Trends
Today's top stationery bloggers are young, savvy and always have their fingers on the pulse of the market as well as on their computer keyboards. This panel features four of the stationery industry's leading bloggers, who will offer their observations on up-to-the-minute trends in design, typography, innovations, customer-buying habits and more – to help you sell more invitations and stationery products.
Moderator:
Tuesday, May 22, 2012
11:00 am- 12:00pm
Javits Center, NYC
Room: TBD
Turning Clicks and Likes Into Store Visits and Sales
Stationery industry veteran and retail web expert Brian Lawrence will share how to draw more visitors to your store's website and Facebook page – and how to turn those clicks and Likes (or connections) into increased business. This enlightening session will cover everything from enhancing the design and effectiveness of your website, to generating loyal customers and referrals through the use of email, blogging and Facebook.
2:00 pm- 3:00pm
Javits Center, NYC
Room: TBD
Stationery Retailers Share Success Stories
Retailers love hearing what other retailers are doing to be successful, so we've assembled some of the best stationers in the business to share their secrets to success. This panel of sharp, passionate, experienced stationery retailers will talk about their best-selling products, most effective promotions, most creative displays, social-media strategies, and other ways they keep customers coming back and their stores in the black.
Moderator:
Seminar Registration is available through attendee registration.