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Sunday, May 19, 2013
9:30am-10:45am
Javits Center, NYC
The New Online Consumer Panel Discussion 
Some of the most influential members in today’s craft industry from online and brick-and-mortar communities will share their perspectives on the current online climate, and how we can work as a community to use this new media to encourage and grow the craft consumer.
The panel will cover topics such as:
- Who is the online consumer?
- Ways to partner with online communities and how this benefits the craft community as a whole.
- Various formats available to educate the consumer.
- How we can continue to engage them.
Whether you have an online business or brick and mortar you will learn how to engage the online consumer in innovative ways that will help grow your brand and the community as a whole.
Panelists:
- Jay Bergesen, Etsy
- Ilana Rabinowitz, Lion Brand® Yarn
Moderator:
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Julie Fei-Fan Balzer,
Balzer Designs
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11:00am-12:00pm
Javits Center, NYC
Style, Substance and Color: Major Trends and Directions 
Internationally recognized color expert Leatrice Eiseman will reveal upcoming color trends and discuss how choosing on-target colors can impact all aspects of your retail business – from product selection to brand identity.
2:00pm- 3:00pm
Javits Center, NYC
Growing Retail Business with Pinterest
Digital-marketing guru Scott Meyer leads this lively session on how to use the social-media platform Pinterest to convert online pins to offline sales.
3:30pm-5:00pm
Javits Center, NYC
Explode Your Sales: Part 1 - Maximum Bang for Your Marketing Bucks
WOW! or waste? How are you spending your marketing dollars? The money, time and energy you spend should put lots of money in the bank, pull new customers through the door, and generate excitement about your store.Here are a few things you will learn from part one of a two-part Marketing Bootcamp:
• How a simple gift certificate can be used to get people excited about your store and in the door.
• A killer promotion idea that generated over $100,000 for a small independent retailer. You can use it too!
• How to get other businesses to share their customer lists with you.
• The secret to turn those pesky donation requests into money in the bank. You’re going to love this one!
You can easily double, triple or multiply by 10 the effectiveness of your efforts to get new customers by using the techniques and concepts outlined in this seminar.
Although we would love to have you attend the entire Bootcamp, you're not required to attend part two of the Bootcamp in order to attend part one.
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Bob Negen,
Whizbang!
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Monday, May 20, 2013
9:00am-10:30am
Javits Center, NYC
Explode Your Sales: Part 2 - Mining Diamonds In Your Own Backyard
When most retailers think of growing their business they usually think of ways to get new customers in the door, when the simplest and most cost effective way to increase sales is to do more with the customers you’ve already got. One of the bonus benefits of the techniques in this program is that most of them can be implemented immediately.
Here are a few of the things you will learn in part two of this Marketing Bootcamp:
• Why deepening your relationships with your current customers is much more profitable than advertising to find new ones.
• The single most effective way to boost your sales. Get this right and watch your sales soar!
• The secret to the world’s simplest, and most effective loyalty program. You’re going to LOVE this one!
• A simple concept that will demystify social media forever.
• Which social media platforms are best for craft stores and why. The answer may surprise you…
• And many, many more tips, strategies and techniques to grow your business without spending a fortune.
Although we would love to have you attend the entire Bootcamp, you're not required to attend part one of the Bootcamp in order to attend part two.
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Bob Negen,
WhizBang!
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11:00 am- 12:00 pm
Javits Center, NYC
Visual Branding That Inspires Sales
Visual-merchandising veteran Paul Thompson will share tips and tricks to creating eye-catching, effective store displays that draw customers and spur sales.
12:30pm-2:00pm
Javits Center, NYC
How to Schedule Your Week on Social Media
Bring your lunch! There is no question that posting updates on Social Media takes a lot of time. One way to get some of that time back is to schedule updates in advance that will auto-post throughout the week. This seminar will teach you how to save time and maximize efforts by using 3 specific online tools to schedule posts for multiple Social Media platforms.
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Theresa Cifali,
The Altered Canvas
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2:00pm- 3:00pm
Javits Center, NYC
Consumer Trends and Seasonal Insights
This presentation by trend expert Jamie Thomas offers an extensive analysis of overarching influences impacting the global retail landscape; plus key directions in design and upcoming holiday offerings.
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Jamie Thomas, Director of Trend Services Stylesight
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3:30pm- 4:45pm
Javits Center, NYC
Best Practices for Selling Online
This presentation will go over the basics of selling on line and outline the key areas to focus on to make your web presence stand out from the crowd. We will cover specifics about growing and building a small business on line.
Topics will include:
- Improving SEO to maximize visibility to your website
- The difference between a good and great product photography
And more...
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Vanessa Bertozzi, Senior Manager
Etsy Wholesaler
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Tuesday, May 21, 2013
11:00 am- 12:00pm
Javits Center, NYC
Blogging and Social Media Secrets to Success
This panel of four top retailers will discuss how they successfully use their blogs and social-media pages to promote their stores and connect with customers.
Panelists:
Lisa Mattison Roberts, Co-Owner, Rock Paper Scissors
Holly Bretschneider, President & Chief Style Officer, Salutations
Grace Kang, Founder & Chief Buyer, Pink Olive
Audrey Woollen, Owner & Creative Director, Urbanic Paper Boutique
Moderator:
2:00 pm- 3:00pm
Javits Center, NYC
Brick-and-Mortar Retailers Toolbox
In this fast-paced presentation, industry entrepreneur Renae Christine of Let's Talk Stationery will show in-store and online tools that can benefit every retailer's business.
Click here to register for seminars through NSS attendee registration.
Already registered? Click here to update your registration.