Friday, December 19, 2014

 

NSS 2014 Educational Programs

Seminar Registration will open in January 2015.

Seminars cost: $20 per session in advance and $30 onsite.

Sunday, May 17, 11:00am - 12:00pm:

Selling to Millennial Brides and Grooms

Consumer psychology expert Liene Stevens will show you how to separate fact from fiction when it comes to this lucrative customer segment – and how to use those insights to sell to Millennials at their current life stages as engaged couples, young parents and savvy shoppers.

Liene Stevens

Speaker: Liene Stevens, Founder, The Splendid Collective
 

Sunday, May 17, 2:00pm - 3:00pm:

Marketing on a Budget

This seminar, subtitled "How to Market Your Store and Promote e-Commerce for $250/Month", provides easy, cost-effective solutions for retailers to get the most bang for their buck. Retailers will learn how to promote their products and services through innovative events, partnerships, promotions and more; and how to go after (and win!) partners to help increase their sales and customer base.

Lindsay Anvik

Speaker: Lindsay Anvik, CEO, See Endless, Inc.
 


Monday, May 18, 11:00am - 12:00pm:

Future Color/Design Trends: Innovation and Impact

Staying on top of the latest color forecasts in a highly visual world is vitally important to selling your products and services. Knowing what is driving these color trends and how they will impact your business will help you make those critical color decisions. Key considerations discussed in this seminar include: where and how the trends originate; what the most meaningful palette and style indicators are; and where these trends are going in the future.

Leatrice Eiseman

Speaker: Leatrice Eiseman, Director, Eiseman Center for Color Information and Training, and Executive Director, Pantone Color Institute

Monday, May 18, 2:00pm - 3:00pm:

The Stationery View

In a setting inspired by the TV talk show "The View," Sarah Schwartz of Stationery Trends and ThePaperChronicles.com will engage a panel of industry experts in a lively conversation about the top trends influencing and impacting the stationery marketplace today.

Sarah Schwartz

Moderator: Sarah Schwartz, Editor, Stationery Trends

 


Tuesday, May 19, 11:00am - 12:00pm:

Your Perfect Social Media Fit

Popular social-media sites such as Pinterest, Facebook and Instagram continue to evolve while new platforms rapidly gain popularity, making it hard to decide which to use to engage with customers and to drive sales. This informative session will cover which social-media sites work best for your store type and target audience, and convey tactics and strategies that you can implement quickly for your business.

Erin Stephan

Speaker: Erin Stephan, Product Marketing Manager, SnapRetail

 

Tuesday, May 19, 2:00pm - 3:00pm:

Blogging for Business

Moderated by Nole Garey – known for her daily lifestyle and design blog Oh So Beautiful Paper – this panel of popular bloggers will share tips for bringing in business through blogging, including finding inspiration on what to blog about, developing and expanding your audience, and more.

Nole Garey

Speaker: Nole Garey, Founder and Editor, Oh So Beautiful Paper

 

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