Friday, November 27, 2015

The following was for the 2012 National Stationery Show. Please check back in August for 2013 Future Conference information.


Future Conference

Future Conference – “Social Stationery: What’s New, What’s Next?”
Sunday, May 20, 8:00 – 10:00am
1E Hall, downstairs at the south end of the Jacob Javits Center

The third annual Future Conference will take a “TEDTalks” format. Each speaker will talk for 20-30 minutes and offer her perspective on significant forces impacting the social stationery industry: marketing to Generation Y; the intersection of technology and paper; the critical role design plays in product development and consumer impact; and the importance of the web as a promotional outlet. 

Speakers include:
  • Kelly Ricker, Executive Director of Product Development, American Greetings
  • Katherine Rosman, Feature Reporter, The Wall Street Journal
  • Elizabeth Bailey Weil, Owner Paperwheel Press and Head of Culture and Brand Experience, Twitter, Inc.
  • Rachel V. Ivey, VP of Creative & Product Development, Crane & Company
Each speaker brings a different area of expertise to the table. Ms. Ricker will speak to marketing to Generation Y. Her remarks will address marketing both online and in brick and mortar retail stores, as well as provide a perspective on the industry’s “newest” customers. Ms. Rosman will address the intersection of paper and digital, a topic about which she has researched and reported extensively. Ms. Weil will discuss the strength of the internet as a marketing tool while reinforcing its synergies with paper and the written word. Her story is an interesting one. In addition to her executive role at Twitter, Inc., Ms. Weil also founded and runs her own letterpress studio – two seemingly contradictory avenues of expression. She understands the significance of the web as a promotional outlet but is also cognizant of the value and importance of the user experience.  Finally, Ms. Ivey will address the critical role design plays in product development and consumer impact. With more than 15 years of experience in the retail industry, Ms. Ivey brings a passion for design, an expertise in the communication of color and trend, and a strong understanding of brand identity to Crane & Co.

Kelly Ricker
American Greetings
Katherine Rosman
The Wall Street Journal
Elizabeth Bailey Weil
Paperwheel Press
Twitter, Inc.
Rachel V. Ivey
Crane & Co.


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