Maximize your onsite PR efforts by utilizing the onsite Press Center, a dedicated area for members of the press to register, review press kits and conduct interviews.
Press Kits: We recommend each exhibiting company provide approximately 30 press kits for the Press Center. Since this is where all press must check-in prior to entering the Show, reviewing the press kits on display is the first step for many of them. Your press kit should include:
- Your latest press release(s) detailing your newest products
- Brief company history
- Product images
- A few samples if possible
We strongly recommend that exhibitors do not provide a press kit ONLY on a thumb drive or CD, as most press representatives do not take the time to download this content while onsite. A visual representation of your products is essential.
We encourage exhibitors to hand-deliver press kits to the Press Center during setup days. If this is not possible, they can be shipped to the following address:
National Stationery Show
c/o Freeman
Jacob K. Javits Convention Center
Press Center - 4A Terrace
Attn: Show Management
655 West 34th Street
New York, NY 10001-1188
Press Interviews: Your and/or your PR agency are encouraged to arrange press interviews during Show days with select members of the media. Please note that publicists are permitted to utilize the Press Center only during scheduled interviews, and may not be stationed within this area to spontaneously meet with members of the press.
Promote In-Booth Activities: A great way to get press to your booth is to host an event or special in-booth activity. This could include artist signings, celebrity appearances, scheduled product demonstrations or receptions. The NSS can assist with promoting your in-booth activities in the Press Center. Please complete the In-Booth Promotions form to alert us of your planned activities, and provide a promotional flyer onsite that we can post.
To assist with the above efforts, a pre-registered press list is available by contacting Melissa Gray, but please note that press registration does not open until March.