Exhibitor Pre-Show Webinars

Thursday, February 16, 2012
Exhibitor Webinar - Marketing
1:00 - 2:30pm EST
Webinar session is Free, click here to register!

The National Stationery Show offers a wide range of pre-show and on-site marketing services - both free and paid - proven techniques to assist in creating excitement about seeing you at the Show. Join Patti Stracher, general manager and Stephanie Leon-Santiago, exhibitor marketing manager as they discuss all things related to promoting your presence at the show before, during and after the show.

 

Thursday, February 23, 2012
Exhibitor Webinar - Social Media
1:00 - 2:30pm EST
Webinar session is $30 (includes audio and presentation)
Registration will open in February.

Patricia Norins

Join Gift Shop magazine’s publisher, Patricia Norins, in this fast-paced and exciting session, specifically designed for vendors, to learn how to develop a successful wholesaler social-media strategy in an hour or less a day. Put the power of social media to work for you. Using tested strategies, you can convert retailer prospects into customers and capitalize on consumer conversations to build your brand in the marketplace. This session will focus on:

• How to become an active social media participant
• The social sites that are delivering the most results — Facebook, Twitter, YouTube, Groupon and Yelp — and how to make the most of them
• Tools for measuring results
• Ideas to integrate social media into your other marketing platforms
• We’ll also review many other marketing tools you might consider to broaden your brand awareness pre-show.

 

Thursday, March 1, 2012
Exhibitor Webinar - Rep Ready
1:00 - 2:30pm EST
Webinar session is $30 (includes audio and presentation)
Registration will open in February.

Looking for Reps? Get Prepared.
Successful exhibiting is about more than simply setting up a booth and hoping for the best. A great show is about making connections, as well as sales, to grow your business. Learn how to make the most of your time at the Stationery Show by doing a little pre-show homework and preparation to find and meet the best sales reps for your company. Join Creative Talent Wrangler Rob Fortier and Sales Rockstar Meryl Hooker of Center Aisle Group and get proven strategies and actions you can take now to get rep ready and optimize your show experience.

Thursday, March 8, 2012
Exhibitor Webinar - Operations
1:00 - 2:30pm EST
Webinar session is $30 (includes audio and presentation)
Registration will open in February.

Mike Ruberry		Bill Martin		Paula MacMullen		Keith Colavito

The expert presenters of this session will help you on the logistics side of things. From shipping and move-in, to electrical, labor, furniture and furnishings, you will learn how to get things done easily and efficiently. Mike Ruberry, vice president of operations at GLM, Keith Colavito, GLM operations manager, Paula MacMullan and Bill Martin with Freeman, the Show's general contractor.



Thursday, March 18, 2012
Exhibitor Webinar - Visual Merchandising & Display
1:00 - 2:30pm EST
Webinar session is $30 (includes audio and presentation)
Registration will open in February. 

You've only got a few seconds to command a buyer's attention and motivate him/her to stop in your booth. Visually exciting and effective booth design is key to creating an inviting atmosphere. We will discuss theme, color, product merchandising, lighting and other display techniques. The webinar will also present some of the most popular booth furnishing options from floor covering, to wall materials and fuTBDrniture. Experts in their fields Mike Oleskow, president of Modus Operandi/Max & Lucy, and Kelly Bristol of the National Stationery Show, will co-present this program.

Thursday, March 22 , 2012
Exhibitor Webinar - Tradeshow Sales Success
1:00 - 2:30pm EST
Webinar session is $30 (includes audio and presentation)
Registration will open in February.

Every exhibitor goes into a trade show with big dreams of opening new accounts, writing lots of orders, signing up an enthusiastic sales force and making a name for themselves in the industry.   But why do some exhibitors have a better show experience than others?  Just showing up and hoping for the best is not enough.  Exhibitors must plan for success.  Join Creative Talent Wrangler Rob Fortier and Sales Rockstar Meryl Hooker of Center Aisle Group for a step-by-step guide to polishing up your sales mojo before and during the show.