Programs & Events

The following information reflects the May, 2007 show. Please check back next Spring for updated information for the 2008 event.

WEDNESDAY, MAY 9, 2007 Pre-Show

New Buyer Orientation Webinar 5/9/07, 1:00 – 2:00 pm EST $20 *Registration is now closed. *New Buyer Handbook

In this online webinar produced by GLM, sponsored by Party & Paper Retailer, and moderated by Sarah Schwartz, the magazine's editor-at-large, you'll learn how to get the most from  your time at the Show - all from the comfort of your desk.  Just use your Internet connection to log into the visual presentation and your phone to conference into a panel discussion featuring Hank Beresin of William Arthur, Inc., and Carole Davis from Marjie Allon Fine Stationery.  Get valuable insights on how to prepare for your trip, what to bring with you, and how to shop the Show effectively, place orders and follow up with exhibitors post-Show.  You'll also be able to download a FREE copy of GLM's New Buyer Handbook and receive a FREE one-year subscription to Party & Paper Retailer!

SATURDAY, MAY 19, 2007 Pre-Show

Prior to the Show opening, participate in a four-hour guided tour of select social stationery stores throughout New York City. Discover new merchandising ideas, see what types of products are selling and get acquainted with some of New York City’s trendiest neighborhoods. 

Ellen Davis, senior director of strategic communications for the National Retail Federation, will share valuable consumer research findings and related business trends during this informative seminar. This seminar is complimentary, but registration is required.

Mingle with industry colleagues while enjoying light hors d’Oeuvres and beer, wine or sparkling water at this fun networking reception immediately following the National Retail Federation program. Co-sponsored by Greetings etc. and Crane & Co., Inc.  There is no cost to attend, but registration is required.

SUNDAY, MAY 20, 2007

Join Party & Paper Retailer Editor-At-Large Sarah Schwartz for an engaging look at emerging trends for the coming seasons. During this seminar, participants will learn how lifestyle and home décor trends are translating into the stationery industry; pertinent currents in color, pattern, function, material and texture; and cross-merchandising ideas. In addition, a slide show of new and creative resources found on the Show floor will be presented.

Delivering Creativity *Online Registration is Closed* 5/20/07, 1:00 – 2:00 pm Jacob K. Javits Convention Center, Room 1C02/03 $20 in advance and $30 onsite

For any creative professional, Epson is synonymous with innovation. Attend this seminar to discover how to use Epson technology to inspire your customers and enable your store to provide creative and unique stationery solutions for every occasion. This seminar offers an overview of Epson products, ranging from scanners to printing solutions, and sheds light on many unique Epson benefits that will help you realize incremental sales. See what stores across the country are doing to enhance their creativity and drive profits. Presented by Patrick Chen and Linda Malek of Epson.

The National Stationery Show has partnered with Greetings etc. to feature a free, interactive demonstration of creating a dinner party invitation. This session will be presented by Deborah Hefter of Envelopments. The Demonstration Theatre is located in the Javits Center’s Crystal Palace Lobby.

Attendees can enjoy complimentary hors d’oeuvres and cocktails in select exhibitors’ booths during the last hour and a half of the Show. In its 3rd successful year, Happy Hour on the Hudson is in partnership with Centerplate, the Javits Center’s catering division.

Celebrate the opening of the 61st annual National Stationery Show at the Rainbow Room, where attendees will enjoy an evening of superb hors d’oeuvres, dancing and open bar while enjoying the breath-taking view of Manhattan from the 65th floor of Rockefeller Center. GLM will provide complimentary shuttle service from the Jacob K. Javits Convention Center to the Rainbow Room. Tickets are available for this popular event on a first come, first served basis.

MONDAY, MAY 21, 2007

The National Stationery Show is excited to welcome Anna Griffin, president and CEO of Anna Griffin Inc. Anna will share past and present visuals of her beautiful artistry and vintage-inspired invitations, stationery, scrapbooking and paper crafting collections. She will also touch upon how she reinterprets old-world designs from her travels and exquisite patterns of yesteryear not only for the consumer, but within her everyday lifestyle as well. Admission includes continental breakfast and a goodie bag.

According to The Knot, today’s bride is older, more sophisticated and technologically savvy. She is relying on the internet to do the majority of her wedding planning, she knows what she is looking for, and she is getting the groom involved. Kathleen Murray, deputy editor of The Knot, will provide insight into the needs of today’s busy bride, the importance of remaining relevant and how to capitalize on the internet and use it to your advantage.

The National Stationery Show has partnered with Greetings etc. to feature a free, interactive demonstration of creating a centerpiece using ribbons. This session will be presented by Margaret Vagnoni of Ampelco Ribbon Company. The Demonstration Theatre is located in the Javits Center’s Crystal Palace Lobby.

Now that the Internet is considered mainstream with traditional retail stores, Mike Johnston from I Business Forum will demonstrate how to use unconventional online marketing strategies to attract buyers. While animated banner ads were once considered cutting-edge, banner ads are now too mundane for most retailers to attract prospects. The Internet offers retailers some unconventional promotional ideas to draw buyers to their online stores. This workshop will highlight creative ways to generate marketing buzz for retailers, using blogs, Ebay, YouTube, newsletters, contests and MySpace.

The National Stationery Show has partnered with Greetings etc. to feature a free, interactive demonstration of gift wrapping gifts for a hostess. This session will be presented by Elizabeth Cooke of Trimorphos. The Demonstration Theatre is located in the Javits Center’s Crystal Palace Lobby.

Getting a website launched was the easy part. Marketing the site to attract customers is the real challenge. These roundtable discussions will provide a review of new online marketing techniques and how they can be utilized effectively. Topics will include promotional opportunities with community sites, marketing with online videos and YouTube.com, search engine marketing with Google and Yahoo, and marketing with blogs. These intimate roundtable discussions are limited to 15 participants per session. Attendees should come with questions and be prepared for an interactive session.

Wondering how the latest trends will work for your store? From fashion to paper goods, this presentation, based on customer demographics, will help you choose the right products to successfully work with industry trends. Presented by Mike Oleskow of Modus Operandi.

Celebrating the social stationery industry’s most creative minds, the Greeting Card Association will once again host the International Greeting Card Awards on Monday evening during the Show. Otherwise known as the LOUIES, the program recognizes ingenuity and originality with awards such as “Card of the Year.” Sponsorship and ticket information is available by contacting the Greeting Card Association at (202) 393-1778. Additional information is available online at www.greetingcard.org

TUESDAY, MAY 22, 2007

Creating and Increasing Sales - SOLD OUT Gift and Home Trade Association (GHTA). 5/22/07, 8:00 – 9:00 am Jacob K. Javits Convention Center,Glass Room, Crystal Palace Lobby $20 in advance and $30 onsite

A special program for manufacturers' reps and exhibitors, presented by the gift and Home Trande Association (GHTA)

You have created the right product. You are bringing it to the market at the right price. Now you need your product sold by the right people. The vendor/sales rep relationship is a powerful tool when developed, maintained and grown effectively. We will take you through this process from start to finish, focusing primarily on the development and growth of that relationship. We will cover keeping your sales force motivated and productive, ultimately leading to increased sales. Presented by Kelly Dierke and George Kacic of the GHTA.

Getting a website launched was the easy part. Marketing the site to attract customers is the real challenge. These roundtable discussions will provide a review of new online marketing techniques and how they can be utilized effectively. Topics will include promotional opportunities with community sites, marketing with online videos and YouTube.com, search engine marketing with Google and Yahoo, and marketing with blogs. These intimate roundtable discussions are limited to 15 participants per session. Attendees should come with questions and be prepared for an interactive session.

The National Stationery Show has partnered with Greetings etc. to feature a free, interactive demonstration of creating party favors. This session will be presented by Mark Bergadon of Gartner Studios, Inc. The Demonstration Theatre is located in the Javits Center’s Crystal Palace Lobby.

Smart Technology, Smarter Profits *Online Registration is Closed* 5/22/07, 1:00 – 2:00 pm Jacob K. Javits Convention Center, Room 1C02/03 $20 in advance and $30 onsite

If digital tools are already an integral part of your business, then come to this advanced seminar to hear how Epson technology and business tools can help refine your profits and open new opportunities for growth. Get a deeper look at Epson’s innovation philosophy and how it generates smart tools to enable the creative professional to succeed. You’ll get a closer look at Epson ink systems and printers so you can pick the right printers for your business. You’ll also hear techniques already successfully used by other retailers which have set them apart from the competition. Presented by Patrick Chen and Linda Malek of Epson.

The National Stationery Show has partnered with Greetings etc. to feature a free, interactive demonstration of creating thank you cards. This session will be presented by Wendy Hudnall of Creativity, Inc. The Demonstration Theatre is located in the Javits Center’s Crystal Palace Lobby.

National Stationery Show attendees and exhibitors will network while enjoying one of New York City’s hotspots. Participants will enjoy a featured perfomance by Bill Charlap Trio with Kenny Washington and Peter Washington while overlooking Columbus Circle and Central Park through floor to ceiling windows.

Please note: This is not a dinner theater, but a live jazz performance with food and beverage available.

WEDNESDAY, MAY 23, 2007

The National Stationery Show has partnered with Greetings etc. to feature a free, interactive demonstration of creating a memorable scrapbook page. This session will be presented by a design team member from K & Company. The Demonstration Theatre is located in the Javits Center’s Crystal Palace Lobby.