1:00 pm EST
Put PR to Work for Your Company at NSS and SURTEX
Your participation in NSS or SURTEX gives you access to an exceptional industry community – and that includes media. Plan ahead to take advantage of the PR resources, opportunities and exposure that your participation provides. Dianna Smoljan, president, The Write Concepts, the agency of record for both NSS and SURTEX, will outline what you should do to prepare and be ready to work with the media and make the most of your Show experience.
NSS and SURTEX Marketing & Social Media
Join Rob Fortier, Creative Talent Wrangler, along with Kelly Bristol, NSS show director and sales director, SURTEX, as they discuss all things related to promoting your presence at the show — including how to effectively use social media to market yourself as an exhibitor, the “must-do’s” for press coverage and how to utilize NSS and SURTEX marketing opportunities to your advantage.
Copyright and IP Basics
Emily Danchuk is an intellectual property attorney with almost 14 years of experience, and the founder of Copyright Collaborative, LLC. Emily specializes in all aspects of copyright and trademark matters, including infringement issues. This webinar will help artists and small businesses navigate the legal waters of intellectual property and copyright infringement. Emily will discuss the basics of copyright law, the best ways to protect your artworks and simple ways to deter infringement. She will explain how intellectual property rights are the foundation of a creative business, and the important reasons behind filing copyright applications. Emily will share some simple strategies for deterring intellectual property infringement proactively, and what steps to take if infringement rears its ugly head.
Tradeshow Sales Success and Follow-Up
Every exhibitor goes into a trade show with big dreams of opening new accounts, writing lots of orders, signing up an enthusiastic sales force and making a name for themselves in the industry. But why do some exhibitors have a better show experience than others? In order to achieve success, you need to have a plan for success, and that means making sure you are prepared for all the details of doing business.
This webinar will be presented by Rob Fortier, Creative Talent Wrangler.
Successful exhibiting is about more than simply setting up a booth and hoping for the best. A great show is about making connections, as well as sales, to grow your business. Learn how to make the most of your time exhibiting in New York by doing a little pre-show homework and preparation to find and meet the best sales reps for your company. Join Rob Fortier, Creative Talent Wrangler, and get proven strategies and actions you can take now to get rep ready and optimize your show experience.
Operations & Logistics
Megan Ellis, operations manager of NSS will present this webinar to assist you on all things operations — from shipping and move-in, to electrical, labor, furniture and furnishings, you will learn how to get things done easily and efficiently.
Visual Merchandising & Display
You’ve only got a few seconds to command a buyer’s attention and motivate him/her to stop in your booth. Visually exciting and effective booth design is key to creating an inviting atmosphere. We will discuss theme, color, product merchandising, lighting and other display techniques. The webinar will also present some of the most popular booth furnishing options from floor covering, to wall materials and furniture. Kelly Bristol, NSS show director and sales director, SURTEX and Natalie Chang, Director of Visual Merchandising at Lifeguard Press and consultant and co-host for the Stationery Academy, will present this program.