Exhibitors > Marketing Manual > Stay for the Last Day
Deadline: May 1, 2008
Motivate customers to come to your booth on Wednesday.. This "Stay for the Last Day" promotion provides participating exhibitors extra visibility before and during the Show. Participation is easy. Just offer a last day show special and you are in!
How it works:
- Commit now to a last day show special and honor
that special to any buyer placing an order on
Wednesday.
- Communicate your show special to us by May 1, 2008. Tell us the basics - what you are offering, for example, free shipping; discounts on orders totaling a certain amount; free display with minimum orders; and so forth. To register for this program, visit GLM's Exhibitor Center. You will need to have your username and password available which can be found on the top left corner of your exhibit contract or click "Send Me My Password" and this will be emailed to you.
- The total value of merchandise and
credits buyers will receive by placing orders
on the last day will be incentive for them to
Stay for the Last Day!
We will promote this program by:
- Sending an email to buyers before the Show which will include a link to the Stay For the Last Day page of the National Stationery Show website. All participating exhibitors and their booth numbers will be listed.
- Highlighting it in the Pre-Show Planner, which lists exhibitors and booth
numbers, as well as seminar and program information.
- Distributing the list of participating exhibitors at Show Site.
- Describing the program in STATUS, the
official Show Directory.
We hope you will partner with us and make the last day of the Show a "must stay" day for buyers
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