Write Here...Write Now!
|
I’m proud to introduce you to Paperclips™—the National Stationery Show®’s new on-line newsletter. In it, we will share up-to-the-minute information on “all things Show!” This premier issue is the first of several you’ll receive before the National Stationery Show, and this is FEO—For Exhibitors Only! But, as it evolves this spring, Paperclips will have industry-wide reach. We have created Paperclips to have a long and productive life, delivering news and views, important trends gathered from some of the industry’s leading experts, business boosting promotional ideas, manufacturer and retailer profiles and more! And Paperclips will constantly evolve, especially with your feedback. Please write me at patti_stracher@glmshows.com with your comments, suggestions, information and ideas. We are committed to making the 2007 National Stationery Show PRODUCTIVE, EASY, FUN and EXCITING for all. Together, let’s bring the industry the best show in years! |
 Patti Stracher Show Manager |
Show Biz
With the curtain about to rise on the 61st Annual National Stationery Show, we have initiated three exciting promotional programs to support the branding of the Show, while sharing important and interesting facts about all the Show’s “stars” with retailers and the industry media. But, we will need your help to gather the critical data necessary!
Just click here and complete the information relevant to you on the questionnaire and press “submit” when you’re ready. Don’t miss the opportunity to have your company featured in upcoming news releases, pre-Show marketing information, on-site, and in future issues of Paperclips! Please, let us hear from you by April 20. We’ll be waiting!
Only at NSS
The National Stationery Show will remind retailers that it is a vital place—the only place—to see wonderful companies, exclusive exhibitors, and/or full product presentations showcased in the manufacturer’s corporate booth.Is the National Stationery Show the only show in which your company exhibits? Is this the only tradeshow where you have a corporate (rather than showroom) booth and branding? The Only at NSS message helps make you and the industry’s premier social stationery event unique, distinctive, and a must-see destination.
All Only at NSS exhibitors will be identified on a special page in the directory/addendum, earmarked for a news release sent to leading industry publications, and featured on signage and in the Press Room at the Show. There are hundreds of exclusive exhibitors who depend on the National Stationery Show to reach national retailers—let us hear from you.
The “Birthplace” Campaign
Throughout its 61-year history, the National Stationery Show has been the birthplace to hundreds of companies—and many have grown into industry giants. Did you know, for example, that licensing legend Mary Englebreit got her start in a small booth at the National Stationery Show?Did your company launch at the National Stationery Show? Tell us your story—how did you get started? In what year did your line debut, what kind of products did you introduce? What do you love about the stationery industry and about the Show? Share old photos, give us the details of your “birth,” and we will convey your inspiring story in upcoming promotional programs.
New & Noteworthy
Buyers love to discover new resources, and the 2007 National Stationery Show will bring over 300 new-to-market companies face-to-face with eager stationery retailers. Will your company make its National Stationery Show debut in May 2007? Tell us about yourself and your new product line. And send high-resolution (300 dpi) images and new product information to Melissa Becker in George Little Management’s media relations department for an opportunity to receive critical pre-Show publicity. All new exhibitors will be identified in the Show’s directory/addendum, as well as receiving notation on their booth and posting in the Press Room.
Milestones
Is your business celebrating an anniversary? Is this a special year in the history of your company? Did something noteworthy take place at a past National Stationery Show that you recognize each year? Tell us your story. Just click here and complete the Milestones section of the survey.
Show Smarts
With the National Stationery Show just 6 weeks away, your promotional plans should be getting underway. Here are several tips guaranteed to create excitement, attract buyers, and drive sales:PROMOTE, PROMOTE, PROMOTE!
Be sure to let your buyers, prospects and sales reps know that you’ll be exhibiting at the National Stationery Show, and why they need to see you there! Hold your product releases for the Show and tell them they have to see you there…no sneak previews!- Do a mailing—a simple, colorful postcard will do. Include your booth number and offer a Show special. Redeeming the card at the booth will help you measure effectiveness.
- Send a personal invitation on invitation stock—not corporate letterhead—to your customers. Invite them to attend the Show party with you and host their ticket (The Rainbow Room, abundant food, drinks, dancing—and a to-die-for view). You can order tickets through the Show’s website.
- Make personal phone calls to your top accounts or prospects and reps inviting them to the Show.
- Develop an invoice stuffer.
- Click here to send Patti Stracher your top accounts. She will send a personal letter of invitation in your behalf and provide them with complimentary access to the GLM Club Lounge as an added courtesy.
TALK TO THE TRADE EDITORS!
Get coverage in the on-line newsletters and in the May ’07 pre-Show issues of the leading industry trade publications. To be considered for free publicity send high-resolution (300 dpi) new product images and product information (including suggested retail prices, and your Show booth number) to the editors of these important magazines:|
Kathy Krassner, GREETINGS etc. Caroline Kennedy, Gifts & Dec Jolene Turner, Giftware News Poormina Apte, Gift Shop Sarah Schwartz, Party & Paper Retailer |
kk@edgellmail.com ckennedy@reedbusiness.com jturner@talcott.com papte@giftshopmag.com editorial@partypaper.com |
Operation Caring Connection
|
When the message really matters, we use ink on paper to communicate our feelings of love, friendship, support and connection. The National Stationery Show is orchestrating two programs to make it easy for the industry to “do its part” and help unite our overseas troops with their loved ones through the magic and lasting significance of handwritten correspondence! In partnership with the United Service Organizations, (USO) “Operation Caring Connection” will do exactly this. All donated products will be distributed to the troops through the USO’s ongoing Operation USO Care Package initiative, which, since 2001, has delivered over one million care packages to troops deploying to Afghanistan, Iraq and other overseas locations, as well as those arriving or departing on rest and recuperation flights. The USO is seeking the following products:
|
 
|
- Pre-ship your tax-deductible product donations directly to the USO to the following address:
Chad Best
Operation Caring Connection
c/o Operation USO Care Package
9455 Jackson Loop, Building 1415
Fort Belvoir, VA 22060
- Donate your products on-site at the close of the May 2007 Show.
We will provide detailed instructions on the collection procedures.
Click here to participate in on-site donation.
Operation Heartfelt Thanks
The National Stationery Show’s Operation Heartfelt Thanks (formerly the Pen Pal Program) will continue its partnership with A Million Thanks, an initiative started in 2004 by a 15-year-old student. The organization collects handwritten, personal messages of support, thanks and encouragement for active service members both in the United States and overseas, as well as wounded soldiers and veterans. Once again, exhibitors and attendees will be encouraged to visit the Int’l Pen Association’s booth, 3824, within the Pen Pavilion, to write a personal message to be sent by A Million Thanks to our troops.To donate blank or “thank you” greeting or note cards and stationery for use in this heartfelt program (which distributed 2.6 million cards and letters to active troops in 2006!) contact Melissa Becker, melissa_becker@glmshows.com, reference Operation Heartfelt Thanks Contribution in the subject line and she’ll inform you of the on-site procedures.