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The Pen Pavilion, a special focus area devoted to fine writing instruments was featured once again at this year's event.  Launched in collaboration with the International Pen Association (IPA), the Pen Pavilion featured over 40 writing instrument manufacturers from all around the world.  The Pen Pavilion added another dimension to the Show, expanding the markets comprehensive stationery-related offerings.

Operation Heartfelt Thanks, formerly the Pen Pal program, was once again featured in the International Pen Pavilion's booth.  Exhibitors and attendees were invited to select an exhibitor-donated thank you card and write a personalized message to active service members in the US and abroad as well as to wounded soldiers and veterans.  More than 100 cards were sent to A Million Thanks, a non-profit organization that distributes these greetings.

Dunhill, based in New York, has become the leading maker of English luxury goods for men.

Yoropen, from Boca Raton, FL, was a 2007 Best New Product Award winner for their pens designed for more comfortable and strain free writing. Retro 1951 offered retailers their fine writing instruments in addition to desk and personal accessories.

Yafa Pen Company represented pen manufacturers such as Delta, Monteverde and Aldo Domani