“I flew back and forth from London to the Philadelphia every 6-8 weeks, spending every penny I had on flights. We wrote to each other even more frequently than that. On one of my trips we decided something had to be done, and rather than one of us leave our jobs, we decided we both would.”
David and Fate Aspinall, NSS exhibitor and co-founders, Chase and Wonder
Faye and I (David) have know each other almost all of our lives, having gone to school together at the age of 4. We started dating in our 20s when we were both studying in London. I was studying Graphic Design at Central Saint Martins, and Faye was completing a Masters in Fashion (Womenswear) at the prestigious Royal College of Art.
After graduating, we both took our first foray into the world of work, I landed a job in an advertising agency as their graphic designer, while Faye was offered a fantastic opportunity to work as part of Anthropologies US design team in Philadelphia. During these 18 months I flew back and forth from London to the Philadelphia every 6-8 weeks, spending every penny I had on flights. We wrote to each other even more frequently than that, and we still cherish those letters today.
On one of my trips we decided something had to be done, and rather than one of us leave our jobs, we decided we both would – and so the idea of Chase and Wonder was born. Its very existence was based on love, with its original purpose was in keeping us together. So in August 2010, and with only £1000.00 to our name, we both sacrificed our good jobs (which we both enjoyed), and moved to the middle of Rural England for a great leap into the unknown.
As it transpires, setting up Chase and Wonder was one of the best decisions we have ever made, as we are now happily married with a beautiful daughter (born in January). With out it, who knows where we would be? It has been an amazing journey so far – from a cow shed in the middle of nowhere, to supplying some of the worlds finest emporiums, and now exhibiting in New York – including being nominated for two Louie Awards.
If I would offer one piece of advice to someone looking to get into the industry, it would be to try to be original, and not to copy trends/other brands too closely. We have always forged our own path, and try and find inspiration from things outside of the stationery world. We think this helps us create a unique offering and our designs honest to who we are and what we like. It is definitely a hard industry to work in, as it ultra competitive with so many talented designers around- but it is also incredibly rewarding. We hope that somewhere one of our greeting cards has played a part in keeping another couple together in the same ways our letters did.