May 20-23, 2018 Javits Center, NYC
Stationery, Distinctive gifts & creative pursuits

Stationery Stories - What is Yours?


“I had never really showed my art to anyone before. I was so scared to hit the publish button on my Etsy shop that first day. A few hours later, the sweetest little creature emailed and asked to carry my cards at her shop. It was the vote of confidence and validation I needed to really start my business.”


Taylor Hamilton, NSS exhibitor and founder of TAY HAM

I wish I had a riveting tale of how I got started in the greeting card biz, but honestly, my friends and family forced me to. I have been a drawing fiend since I could hold a pencil and have been hand-making cards for people for almost as long. One day the cosmos aligned and I took the plunge!

Although I’ve been writing and drawing my entire life, I had never really showed my art to anyone before. I was so scared to hit the publish button on my Etsy shop that first day. A few hours later the sweetest little creature emailed and asked to carry my cards at her shop located in a town that I knew was perfect for me, but would have been much too timid to approach. It was the vote of confidence and validation I needed to really start Tay Ham.

My early influences were Bob Montana (Archie Comics) and Theodor Seuss Geisel (Dr. Seuss), whose complete body of work carried over into adulthood. Andy Warhol’s ability to create what is now pop culture iconography from celebrity muses and everyday objects has also been a huge driving force and inspiration in creating the Tay Ham brand.

One of the best things about my job is hearing stories of why a person bought a card, how they used it, and how the recipient reacted. That kind of positive feedback is all I need to continue making decisions based on my gut and not getting too caught up in the competition; it’s been a big factor in Tay Ham’s success. If I could give one piece of advice
to all the blooming card makers out there, I’d say, be yourself. It shows in your work.

Want more Stationery Stories? Read them here.