May 20-23, 2018 Javits Center, NYC
Stationery, Distinctive gifts & creative pursuits

Stationery Stories - What is Yours?


“I liked meeting our dealers face to face and getting feed back from them. It was enjoyable to just look around the show and see all the companies and variety of products that were offered.”


Jim Holland, retired executive at Carlson Craft, a current NSS exhibitor

Jim Holland, a retired Carlson Craft executive, attended the first National Stationery Show many years ago when it was held at the New York Coliseum. This trip was also coincidentally his first trip to New York City. He recalls staying at the Omni Hotel and walking to the show every day. He also remembers the Carlson Craft small 10 x 10 booth with a tabletop display featuring wedding invitation papers, and all the excitement of the vendors and the show attendees.

That year, Jim was responsible for promoting the “phone order service”, among many other products, that Carlson Craft offered. He can call to mind how many dealers thought that was such an awesome thing to offer. Now seeing how much technology has progressed since then, that really was a great feature at the time. After all, Jim would have to run down the street from the show and use a pay phone just to call in new leads! He loved looking around knowing that people knew who Carlson Craft was and was honored to be a part of something like the National Stationery Show.

Now the Coliseum is long gone and the show moved to the Jacob Javits Convention Center, which opened in 1986. Jim, who attended the National Stationery Show for about 10 years, is retired and enjoying retired life, but still asks about the National Stationery Show. Often times when he sees stationery albums in stores – he reflects back to the “early” years and reminisces of when he would be able to represent and be the face of the company at the largest tradeshow featuring paper and personalized products. At Carlson Craft, we are very proud of our history and our past leaders, and we continue the tradition today to attend the show to meet in person with our business partners.

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