May 20-23, 2018 Javits Center, NYC
Stationery, Distinctive gifts & creative pursuits

Stationery Stories - What is Yours?


“I was already retired for two years before I opened up the store. I didn’t want to retire fully, so I decided to open up Scarsdale Candy’n Cards. Here we are 49 years later, and I’m not even giving retirement a thought!”


Emily Hirsch, NSS attendee and owner of Scarsdale Candy’n Cards

We have been here for 49 years. I was already retired for two years before I opened up the store. I didn’t want to retire fully, so I decided to open up Scarsdale Candy’n Cards. Here we are 49 years later, and I’m not even giving retirement a thought!

There has been a change of generation. Many folks started out as my customers so long ago they are now in assisted living – and their children and grandchildren are coming into the store! I have generations of customers. I also have brand new customers moving into the area adding to my customer mix.

It’s true the younger generation uses E-mail and text messaging, but not to send an all occasion card. My customers still send cards and lots of them. My sales have only shifted slightly, I am lucky my card sales are still going strong. I carry an extensive line of Hallmark, Papyrus, Crane, Caspari and others for paper lines. Other categories we carry include personal care products, picture frames, children’s plus books, gift bags, gift wrap and boxed candy.

I still enjoy going to the shows and anticipating finding new things. I know what my customers like, and I have the same taste as my customers so it’s easy to spot new lines that will work in my store when I see them. There are too few stores like Scarsdale Candy’n Cards anymore. My customers often say “What would we do without you?” My reply is “Nothing is forever”. I am still thriving, even with large big box stores gobbling up the small stores, Scarsdale Candy’n Cards has remained an anchor in the community loved by my loyal customers. I look forward to coming to the store every day to see all my customers. Many have become friends over the years. The relationship I have with my customers have had generations of those family members as customers. It’s the most rewarding part of being a retailer.

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