May 20-23, 2018 Javits Center, NYC
Stationery, Distinctive gifts & creative pursuits

Stationery Stories - What is Yours?


“One of the things I love about stationery is that cards, for me, are an expression of emotion and gratitude and love, or laughter, between two people. The person sending the card is delighted because there’s that sense of discovery, going “This is perfect for my friend!” And the recipient who gets snail mail is delighted that they actually received something.”


Tara Riceberg, NSS attendee and owner of Tweak, located in Los Angeles

I had this epiphany at Christmas this year when 500 items sold one day.  For whatever reason, that number hit me.  And I thought “WOW! That’s a lot.” Think about it. I pre-wrap everything. I’m moving gifts. That’s a lot of gift wrap.

Then it hit me: every gift that goes out of my store, at minimum, makes two people happy. The giver and the receiver. So what happens if that receiver is a couple? What if it’s a family? What if it’s an office? What if it’s a party? So that wasn’t just 500 gifts that left my store. That was, at minimum, 1000 smiles that left my shop.

One of the things I love about stationery is that cards-for me-is an expression of emotion and gratitude and love, or laughter, between two people.  The person sending the card is delighted because there’s that sense of discovery, going “This is perfect for my friend!” And the recipient who gets snail mail is delighted that they actually received something.  An envelope or a gift, you get the exact same emotion. It is the element of surprise, what is behind that window.  So that opening, that process of anticipation and reveal, it is the same reason we watch American Idol. It is the same reason why we watch Price is Right, before-and-after makeover shows: what is the reveal?  We want that surprise, and that’s what a piece of stationary gives to somebody.

 

Want more Stationery Stories? Read them here.