Marketing & Promotion


Advertise in the Paper Clips newsletter

Reach more than 30,000 industry professionals in the monthly Paper Clips e-newsletter. With open rates that exceed industry average, this is the ideal platform to promote your brand to thousands of potential customers. More than 70% of subscribers are retailers, making this a targeted audience for maximum impact.  Three ads maximum per issue. Position is on a first-come, first-served basis. Ad size is 550 x 100.

Cost: $250 per ad spot, per issue.

Advertise on the NSS website attracts thousands of visitors per month. Take advantage of these limited opportunities for premium brand exposure and start making impressions on new customers!

Cost: Starting at $1,000 per month

Creative Specifications:

  • Anchor Banner (728 x 90)

All creative must be received according to the size requirements noted above, at least 5 business days before the start of each month. All ads are 20% share of voice. (Banners are not displayed on homepage)

Sponsored Social Media Posts for #NSS2020

Reach 75,000+ NSS fans and growing. NSS social activity includes Facebook, Instagram and Twitter platforms, bringing together like-minded buyer and supplier enthusiasts year-round. Guarantees one placement of your product image on all three social platforms as a sponsored post with a link to your website.

Cost:  $300 per placement

Attendee List Rental

Mail to National Stationery Show qualified show attendees. Promote your presence and invite buyers to schedule meetings, visit your booth, order show specials, and buy! Printing, postage and mailing included. Design services available.

Please note: all mailings will be processed through a bonded mail house. Lists are not for sale. Exhibitors are encouraged to provide a special incentive for buyers who respond in order track leads from the attendee list rental campaign.

Learn more and order here

Advertise in the Exhibitor News Bulletin

Reach all exhibitors in a dedicated e-newsletter with monthly delivery. Ideal for exhibitors in The Supply Side seeking to market their products and services to exhibitors in advance of the show. Ad size is 550 x 100.

Cost:  $250 per ad spot, per issue.

Custom E-blast and Direct Mail to Buyers

Want to reach our audience with your custom e-blast or postcard?  Contact Gregry Gilroy with Reach Marketing, our official list rental provider at (845) 201-5329 to schedule your e-blast or mailing. Gregry will work within your budget to help you to reach your target segment of the NSS attendee list. Ability to provide creative required. Learn more about our Exhibitor-Assist Email Program.



Buyer Lounge and Press Center

Produce Placement and Swag Bag opportunities

Position your company in front of VIP buyers and/or press, with a sponsorship of these exclusive lounge spaces. Includes signage, sponsorship of refreshments and other amenities, as well as an opportunity to provide literature, product samples, and other swag bags. Does not include production of swag bags.


$1,000 – Literature and product samples + distribution of swag bag
$300 - Literature and product samples only – Press Center
$500 – Literature and product samples + distribution of swag bag – Press Center

Custom carpet decals - Show Floor

Direct attendees to your booth by creating custom carpet decals that will be placed at the front or middle of the aisle on the Show floor. Select your aisle or any other aisle.

Cost:  $400 per decal (price includes production and labor)

Entrance and Restroom door decals

Entrance Door Decals: Welcome buyers to the Show with your impactful message and booth number on the central entrance doors on the Concourse Level.

Outer Doors: $300 per sign (price includes production and labor)
Inner Doors: $200 per sign (price includes production and labor)

Restroom Door Decals: Capture buyers’ attention with your message on the back of restroom stall doors

$230 per sign (price includes production and labor)

Free-standing signage

Increase onsite visibility by advertising your exhibit space location on the Concourse near the registration area and entrances to the Show floor.

Cost: Starting at $200 (Price includes production and labor. Talk to your sales representative to review location, availability, specifications and pricing details.)

Gift Bags - A Walking Advertisement*

Make an impact the moment attendees arrive at the show! This visible advertising opportunity positions your custom promotional tote bags for distribution in the lobby near registration. Price does not include the production of bags. Must print your booth number and show logo. Minimum quantity recommended is 10,000.

Cost: $10,000 *bundle with Product Display
Showcase to distribute your tote bags next to your showcase to receive a $500 discount.

Aisle Sign Hanger

Hang your company name and logo from the hanging aisle number sign – choose your aisle or any other aisle.

Pricing: $250 per sign (price includes production and labor)

Product Display Showcase 

Product display cases offer a unique opportunity to showcase your products in high volume traffic areas of the Concourse near exhibit hall entrances.  Each display is well-lit and includes two shelves for product presentation.

Cost: $1,450 each

Shuttle Bus Signs

Free shuttles transport Show attendees along hotel routes to and from the Show. Your ad will be prominently displayed on a 30″ x 240″ mesh window cling sign. Each bus has just one sign per side. Pricing includes production and installation.

Passenger Side – $700 per sign, one per bus (pricing includes production or labor)
Driver’s Side – $600 per sign, one per bus (pricing includes production or labor)

Press Center - Free Promotion

Be sure to deliver your press kits to the NSS Press Center, the central check-in point for all editors visiting NSS. We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in reserve for press who visit your booth. You may ship your press kits to Javits in advance of the Show. Shipping labels will be provided in the set-up manual. See here for tips on creating press kits.

Contact Awanda Booth for more information on marketing and sponsorship opportunities at

Register now for the opportunity to connect with thousands of attendees and vendors.

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