May 20-23, 2018 Javits Center, NYC
Stationery, Distinctive gifts & creative pursuits


Advertise in the Exhibitor News Bulletin

Reach all exhibitors in a dedicated Enewsletter, with monthly delivery. With above average open rates, this is the ideal platform to promote your brand to hundreds of potential customers that have confirmed their presence at the market. Ideal for exhibitors in The Supply Side seeking to market their products and services to exhibitors in advance of the show. Ad size is 550 x 100. Cost:  $250 per ad spot, per issue.

Secure your Exhibitor Bulletin ad space here.

Dedicated Email Blast to Buyers

Custom E-blast and Direct Mail to Buyers

Want to reach our audience with your custom e-blast or postcard?  Contact Gregry Gilroy with Reach Marketing, our official list rental provider at 845.201-5329 to schedule your e-blast or mailing. Gregry will work within your budget to help you to reach your target segment of the NSS attendee list. Ability to provide creative required. Learn more about our Exhibitor-Assist Email Program.

Advertise on

NSS attracts thousands of visitors per month. Take advantage of these limited opportunities for premium brand exposure and start making impressions new customers!

  • Top leaderboard (728 x 90) – $1,500/month
  • Upper Side Rectangle (300×250) – $1,500/month
  • Lower Side Rectangle (300 x 250) – $1,500/month
  • Anchor Banner (728 x 90) – $1,000/month

All creative must be received according to the size requirements noted above, at least 5 business days in advance of the ad posting date. All ads are 20% share of voice.

Secure your a web today!

Paper Clips Enewsletter Advertising

Reach more than 30,000 industry professionals in the monthly Paper Clips
Enewsletter. With above average open rates, this is the ideal platform to promote your brand to thousands of potential customers. More than 70% of subscribers are retailers, making this a targeted audience for maximum impact.  Ad size is 550 x 100. Cost: $250 per ad spot, per issue.

To select your issue and purchase, order here.

Advertise in the Show Directory

When buyers open the directory they should be seeing your brand! Stand out to buyers at the show and during the year when buyers refer to the directory as their resource guide.  See the rate card and order here. Be sure to ask about our enhanced packages that include directory ads mixed with digital exposure opportunities combined to offer you maximum exposure at a substantial savings before you commit.


Space reservations due: March 31, 2017

Materials due: April 7, 2017

Stationery Trends Card pack

Stationery Trends and the NSS have teamed up once again to reach all pre-registered NSS attendees and top Stationery Trend retailers with this direct mail piece -giving you double the exposure in one single effort! A digital version of the piece will also be emailed to both lists 3 weeks in advance of the show and you’ll benefit from social media promotion with NSS and Stationery Trends. You provide your custom message on a 6″x 5″ postcard and we’ll do the rest. Cost:  $1,695

Deadline:  March 23, 2017

See details and order here


Buyer Lounge and Press Center

Position your company in front of VIP buyers and/or press, with a sponsorship of these exclusive lounge spaces. Includes signage, sponsorship of refreshments
and other amenities, as well as an opportunity to provide literature, product
samples, and other swag bags. Does not include production of swag bags.


$2,000 – Literature and product samples only
$3,000 – Literature and product samples + distribution of swag bag

Secure this sponsorship here

Custom Carpet Decals

Custom Carpet Decals – Show Floor

Direct attendees to your booth by creating custom carpet decals that will be placed in key locations on the show floor. Includes production of decals measuring 3″ x 3″ each and installation. Maximum of 3 companies.
Cost:  $4000 for 10 decals.

Order Custom Carpet Decals here


Door Decals

Welcome buyers to the show with entrance door, table or restroom decals.
Sponsorship includes production of decals measuring 24″ x 24″ each and installation.


$5,000 for 10 door decals
$7,000 for 15 door decals
$15, 500 – Exclusive: all 45 door decals

Order door decals here

Floor Decals

Floor Decals – Concourse/lobby/registration

Lead show buyers to your booth with floor decals placed in 5 key locations.
Sponsorship includes production and installation. Five unique designs can be provided. Cost: $5000

Order Floor Decals here


Free-Standing Double-Sided Signage

Increase onsite visibility by advertising your booth in the lobby near the registration area and entrance to the show floor. Freestanding signage 1 meter in size, with full color, logo, graphics, and double-sided printed copy. Cost: $1000

Secure your signage here and stand out onsite.

Gift Bags – A Walking Advertisement*

Make an impact the moment attendees arrive at the show! This visible advertising opportunity positions your custom promotional tote bags for distribution in the lobby near registration. Price does not include production of bags. Must print your booth number and show logo. Minimum quantity recommened is 10,000. Cost: $10,000 *bundle with Product Display
Showcase to distribute your tote bags next to your showcase to receive a $500 discount.

Secure this sponsorship here

Lobby Stairs

Large scale ad with high visibility. Draw significant attention to your company with a large-scale advertisement on the stairs leading from the shuttle bus drop off point up to the NSS entrances. Sponsorship includes production and installation. Measures 30″ x 240″.


$15,000 for half
$25,000 for full

Secure this sponsorship here

Press Center Free Promotion

Be sure to deliver your press kits to the NSS Press Center, the central check-in point for all editors visiting NSS. The NSS Press Center, which is open during all Show days and hours, is located on the Javits Center’s 4A Terrace (4th Floor at 38th Street entrance). We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in reserve for press who visit your booth. You may ship your press kits to Javits in advance of the Show. Shipping labels will be provided in the set-up manual, typically available in February. See here for tips on creating press kits.

Product Display Showcase

Product display cases offer a unique opportunity to showcase your products
in high volume traffic areas of the lobby near exhibit hall entrances.
Each showcase is well-lit and includes two shelves for product presentation.
Lighting included in price. Additional electric for tablets or monitors not included. Cost: $1450

Secure your showcase here

Shuttle Bus Signs

With thousands of buyers utilizing shuttle buses between hotels and the Javits Center, this sponsorship is a key placement to create excitement and drive buyer traffic to your booth. Signs measure 30″ x 240″ and are placed on the sidewalk side of the buses. Includes production and installation.


$5,000 per bus
$20,000 for 5 buses

Order Shuttle Bus signs here.

Overhead Banner

Command attention and ensure that buyers always know where to find you at the Show. Hanging banners require labor fees for rigging and installation, as well as sponsorship fees. Please contact your sales rep for more details and to review pricing.

Marketing Packages

Enhance your visibility to attendees and grow your business with our digital promotion packages below. Included is your basic package which gives you an online listing and print profile in the printed directory. Below are the options to upgrade for even more opportunities to promote your business. Digital promotion packages increase your visibility with attendees 3-4 times more than with a standard online profile. Take this opportunity to showcase all of your products and services while increasing traffic to your booth on the show floor.

Silver Package- $1,600

  • Enhanced directory listing (printed directory)
  • Enhanced Listing Silver Package (See Exhibitor Console)
  • Half page ad in Official Show Directory
  • Footer Banner Ad – Online Floor Plan
  • Custom email blast

(Save 40%, includes Premium listing)

Order here

Gold Package – $2,500

  • Enhanced directory listing (printed directory)
  • Enhanced Gold Package Listing Online – (See Exhibitor Console)
  • Full page ad in Official Show Directory (premium position)
  •  2 Customized email blasts – 1 pre-show, 1 post-show
  • Footer Banner Ad – Online Floor Plan

(Save 40%, includes Ultimate listing)

Order here

Download the complete Exhibitor Media Sponsorship kit and view all opportunities here.