New Exhibitor Resources
Welcome to the show! Many exhibitors have generously shared their booth design plans, from concept to creation, to help you plan for a successful debut at the NSS. Read through to learn new tips and tricks for a knock-out booth design that is:
- Budget Conscious
- Authentic to Your Brand
- Inviting to Customers
- Showcases Your Product
- Efficiently and Effectively Planned
- Follows the Guidelines of the Show
- Maximizes Sales during the Show
Steel Petal Press
Steel Petal Press is the creation of Shayna Norwood who exhibited in a 10’x8’ corner booth at her third National Stationery Show in 2015. Shayna created her bright and inviting booth space starting with foam board walls from Manny Stone Decorators. Vinyl decals – in a color to match the 2015 NSS logo – were used for the company name, booth number and labeling. The decals were from EGI Installation. The light fixtures are basic clip-on work lamps from K-Mart.
To hold the cards, Shayna choose molding from The Home Depot cut to her measurements and painted pink. The molding was mounted on the walls with hot glue and double sided tape. From IKEA she purchased the white, vertical shelving, or “LACK Wall Shelf”; the birch horizontal shelving, or “KALLAX Shelving unit”; and the table and chairs. She also bought the frames, which display her own artwork, from IKEA.
To store additional cards and catalogues (along with some booth snacks!) Shayna went with blue and multi-colored canvas drawers from Target which fit perfectly in the KALLAX unit. The gray/black boxes on the top of the KALLAX were from The Container Store and held her card decks for ease of ordering. For flooring, she went with Soft Wood Interlocking Tiles from Amazon and she topped-off the booth with some decorative plants picked up at the Chelsea Garden Center a few blocks north of the Javits Center on 11th Avenue and 34th Street.
beve!, a second-year exhibitor in the NSS, is the creation of Lauren Meslar. For her booth in the 2015 Show, Lauren wanted to create a light, bright and colorful space for buyers. She bought flame resistant canvas fabric from Rose Brand then hemmed and grommeted them herself. The colorful lines on the back wall were hand-painted. First she used her own washi tape to make the lines straight, then she printed out large letters from her computer, traced them on the canvas and painted around them. To keep the canvas in place, Lauren Velcroed the sheets in the back corners and zip-tied them to the poles along the front. She hung the canvas from the provided pipe with the free “s-hooks” available on-site from GES the official NSS decorator.
All of the boards around the booth are poster board covered with butcher paper and affixed to Velcro squares sewn to the walls. Lauren used these boards as product boards and to show off the various ways in which her products can be used. To create the booth number signs, she used her own wrapping paper around poster board. Lauren cut the number out of the wrapping paper so the white of the poster board would show through and then used Velcro to attach it to the wall.
The round table on the left of booth and the table along the back wall, which was actually a vanity, were from IKEA. The gray and white storage stool in the back corner, the white storage unit on the right and the canvas storage boxes in the unit are all from Target. The chairs are LexMod Smoked Clear Casper Dining Chairs from Amazon. The white bin on the vanity table, the clear display units and the white magazine box are also from Target. Lauren used the clear displays to show off extra mailers and catalogues.
Rounding out the space, Lauren re-purposed navy blue foam square flooring that she’d purchased on Amazon for her 2014 booth purchase foam squares from Amazon, and actually painted them white for this booth. It worked well! She got the 150 watt halogen spot lights on Ebay from YESCOM USA. Lauren also picked up some cool Poppin (dark blue) and Scotch brand tape dispenser (light blue) and a white Poppin pen holder from Staples.
Paper Bandit Press
This was the second year exhibiting in the NSS for Kimberly and Brett Borup and their Utah based company, Paper Bandit Press. This booth is a 10’x10’ on a corner. Brett built the walls of their booth out of sanded plywood from The Home Depot in 4’x4’ and 2’x4’ panels which were numbered for easy assembly on-site and were held together with bolts. The large triangle was painted on the panels by Kim and Brett before arriving to the Show. They created the 1’ returns on each side for both stability and space for signage. A company in Orem, Big Fat Design and Sign produced the letters for the company name and booth number on the returns and the vinyl sign on the right wall came from a San Antonio company called Signs of SA.
All of the furniture in the booth including the table, chairs and cabinet; as well as the black and white rug and the black picture frames were purchased at IKEA. The shelving holding their cards are molding from The Home Depot which were painted and pre-drilled at home so they could be easily bolted to the walls during set-up. Each card was identified with a metal label bracket sourced on Ebay.
Kim and Brett created the garlands of bandit masks, “Paper Bandit Press” and the colorful, paper tassels with their own die cut machine. For additional padding and comfort underfoot, they added white floor tiles from SoftTiles. Finally, a parcan light rented from the Javits Center lit the space.
Lucky Horse Press
Lucky Horse Press, the creation of Michele Lee, was a first-year exhibitor in this highly portable and lightweight 10’x6’ booth. Michele’s walls started with aluminum pipes from Samson Metals then she attached drop cloths from Lowes that she grommeted herself and fixed to the pipes with bungee cords. She also painted the top quarter of the three walls in white. Shelving was created by drilling holes in 2’x4’s and threading them onto knotted ropes and was all purchased from Lowes. The flooring was a sheet of plywood, also purchased at Lowes.
To create her company sign, Michele purchased black and white felt from JoAnn Fabrics used a large rectangle of white and a large rectangle of black for the background and hand-cut the letters out of white felt. Gluing everything together, Michele grommeted the sign and hung it from the pipe frame. The frames for her prints were bought at IKEA and she used Velcro squares to help secure them to the wall. From Ebay, Michele got the work lamps for extra lighting and the vintage bar cart used for storage and shelves.
For a few finishing touches Michele brought some things from home: a rag rug and chair for seating; vintage, enamel containers to hold cards; and for pens, she used a vintage 70’s Tiki glass from a Polynesian restaurant where her father worked years ago. She also placed a small plant from home in a jam jar from JoAnn Fabrics and a wire basket from Home Goods was great for storage.
Good Juju Ink
Juliana Tyson and Ryan Kissick are the duo behind the elephant-loving company Good Juju Ink; exhibiting for the first time in a 10’x8’ booth space. They worked with Manny Stone Decorators for many of the elements of their booth design including the walls. Both the lavender color and images of the tree, street lamps and mailbox were printed directly on the foam board walls by Manny Stone. Manny Stone also laser cut the “Good Juju University”, “Good Juju Ink” and elephant head logo out of thick, color printed foam board which was affixed to the walls with Velcro. Juliana and Ryan also ordered all of the floating shelves from Manny Stone, and the shelves were installed prior to their arrival.
To frame their own artwork, Juliana and Ryan purchased frames from Aaron Brothers. From Aaron Brothers they also bought the small chalkboard sign in the back left corner and the alarm clock sitting on the shelf on the right side. The three gold tables in the space came from The Displayers and the desk, desk chair and stool were from IKEA. To prominently display their booth number, Juliana and Ryan got numbers and the key from Michael’s then painted them gold to match the tables. The white Masonite flooring came from Manny Stone.
As a treat for the buyers who stopped by their space, Juliana and Ryan had cookies with their elephant head logo made for them at Baking for Good. They put the cookies out for everyone in a small enamel bowl they brought from home.
Scott Church is the designer, owner and creator of 23rd Day, and a first-year exhibitor at the 2015 National Stationery Show. His bright and cheery 10’x8’ corner booth started off with hardwood walls that Scott built himself in four foot vertical sections that were hinged together at the top and bottom of each panel. Scott painted the yellow wall himself and ordered the sunflower wall, made up of a number of images from his line, from 4over a company that specializes in oversized image printing. The image was printed on flame-retardant paper and then glued to the wall.
All of the light fixtures, the two white dressers, the chairs, the frames for Scott’s prints and the small, white plastic signage around the booth came from IKEA. The two exposed bulbs were hung from a metal bracket purchased at a flea market.
The shelves for his cards, the table top and the light wood top on the two white dressers were all made out of reclaimed wood from a deck. The metal label brackets on the shelves are from JoAnn’s Fabrics and are attached with screws. Laser Cutting Shapes (a Supply Side exhibitor) laser cut his 23rd Day signage. Scott painted the letters, numbers and the flower shape himself and glued them together, then screwed the sign to the walls. The vinyl decals, the product descriptions and booth number, were ordered from Signs Now in Boulder, CO. For flooring, Scott used carpet tiles from Flor.
For the finishing touches, Scott purchased milk glass vases and bowls from a flea market, cut the raw wood cross sections for display stands himself and borrowed a metal display stand from his wife’s retail store for his “Love Notes” and “Gift Enclosures” lines.
Patty Bronson, the creator of UrSoSpecial, wanted a clean, bright booth space for her first outing in a 10’x6’ corner booth at the NSS. Patty built the walls for her booth space herself out of plywood with a thin pine strip along the edges for a finished look. She painted the walls herself and using an Artograph opaque projector from Amazon, projected one of her LunchNotes, tracing and painting it directly on the wall.
Purchasing vinyl sheets on Amazon, Patty used her Inspiration View die-cutter from Pazzles to create the letters and logo for the booth. She got her shelves, the white storage unit, the folding chairs and the table from IKEA. For storage, she purchased four collapsible, cloth boxes; some white and red plastic baskets and a simple white storage box. All were also from IKEA. The frames for her photos are from Target and she bought acrylic cell-phone stands on Ebay to display some of her cards. She affixed other cards to the wall using a 3M ATG gun from Amazon.
For flooring, Patty used Flor carpet tiles, but got them from an Ebay seller who was off-loading extra stock. The light fixtures are desk lamps from Ace Hardware. She clipped the lamps onto L-brackets attached to the top of her booth walls in order to allow the lights to extend further into the booth space and better light the walls. To finish the space off, Patty created booth signs on 11×17 paper printed at FedEx and glued back to back and she hung them on small garden flag-poles she got at Ace Hardware.
Pickle Punch is the creation of Angela King and Michiel de Kraker, working out of the Canadian prairies. For their fun, bright picnic themed 10’ X 8’ corner booth, Angela worked with Manny Stone Decorators. She rented the white hard-walls and had Manny Stone paint a three foot green strip around the bottom of the booth so she could stamp over it later with her custom designed nine inch leaf stamp from Royal Rubber Stamp. The green AstroTurf, white shelves for their greeting cards, the table and yellow stools, the vertical, white storage box and the halogen clip-on lights were also rented from Manny Stone, who set them up for her prior to her arrival on show site.
Angela and Mike had seamstress Leah Orr at Orrganic Clothing sew the orange gingham tablecloths for the vertical, white storage unit and the table; which helped to tie together the picnic theme nicely. The picnic basket for their catalogs was purchased through Amazon. For the small easels, Angela visited OPUS, an art supply store in Vancouver. The small basket on the storage box was from Angela’s home. Picnic themed candy, purchased in the Times Square Toys R Us candy department, WONKA, was given out to help entice passers-by into the space.
All booth logo decals; including the booth number, “Pickle Punch” lettering, beehive and bees, and Pickle Punch’s mascot “Pancakes” were designed by Angela and Mike and printed at Bannerz. Mike applied them very carefully. Their prints were displayed in two styles of frames from IKEA, the RIBBA series (black frames) and the FÅGELSTA series (brown, crenellated frames). The corkboard, also from IKEA, was perfect for displaying their buttons.
WHAT NOT TO DO!
This exhibitor used the black drape provided with the booth package, and simply hung the product from “S” hooks attached to the top of the pipe. This does allow for retailers to view the product up-close, but the large table gets in the way of the retailers stepping into the booth.
REGISTER FOR THE VISUAL MERCHANDISING & DISPLY LIVE WEBINAR
Wednesday, March 23, 2016
Visual Merchandising & Display
You’ve only got a few seconds to command a buyer’s attention and motivate him/her to stop in your booth. Visually exciting and effective booth design is key to creating an inviting atmosphere. We will discuss theme, color, product merchandising, lighting and other display techniques. The webinar will also present some of the most popular booth furnishing options from floor covering, to wall materials and furniture. Kelly Bristol, sales director for the National Stationery Show, and Natalie Chang, Director of Visual Merchandising at Lifeguard Press and consultant and co-host for the Stationery Academy, will present this program. Register here. See all exhibitor educational programs.