Why Exhibit?

Now co-located with NY NOW® Summer Market, the nation’s largest retail facing exhibition.


NSS exhibitors will now experience the buying power of the additional 10,000+ retailers specifically coming to NY NOW® to buy stationery and related products. These buyers- new to NSS- will be directed to check out all of the hundreds of new product releases and innovative designs never before seen at NY NOW!


The NSS attracts buyers worldwide at a convenient time of year for them to travel to the U.S.  You’ll meet buyers from 48 states, plus D.C., Puerto Rico, Guam, as well as from 55 other countries.


Business Types in Attendance:

The NSS attracts a diverse global audience of 10,000 total industry professionals, including attendees and exhibitors, from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and "big box" mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers, distributors and manufacturers' representatives.

Buyers are looking for the best classic and trending products in:

Social Stationery • Greeting Cards • Invitations • Announcements • Calendars • Desk Accessories • Diaries • Journals • Gift Wrap • Bags • Bows • Boxed Cards • Wedding/Bridal Products • Letterpress • Seasonal/Holiday Products • Packaging • Party Supplies/Décor • Candles • Decorative Objects • Personalized Products • General/Lifestyle Gifts • Books • Printing • Customized Products • Handmade.

Stationery retailers are looking for a range and diversity of paper and lifestyle products. From letterpress and handmade greeting cards to personalized products and lifestyle gifts, there's only one opportunity each year to be before this most important, focused audience. The NSS is where you want to be.

Want to receive information about exhibiting at the NSS? 

Fill out this quick form and we'll get back to you.


At the NSS, you will:

  • Build awareness of your brand
  • Generate leads
  • Write orders
  • Make new customer contacts and reconnect with existing or former customers
  • Network with manufacturers' representatives from across the U.S.
  • Meet international distributors from around the world
  • Launch new products before important consumer and trade press

Buyers wouldn't miss the NSS. When they attend, they buy.

  • 8 times out of 10, purchase decisions are made based on having seen a product at the NSS.
  • NSS buyers spent an average of $73,400 at the 2018 NSS.
  • 78% of buyers found new products at the 2018 NSS.
  • 75% of 2018 NSS attendees consider this a 'must-attend' show. 
  • 71% of buyers say the NSS influences their purchase decisions more than any other show or resource.


Agents are available to help exhibitors outside the U.S. secure a booth at NSS. See our list of agents here.
Register now for the opportunity to connect with thousands of attendees and vendors.

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