Now co-located with NY NOW Winter, the nation’s largest retail facing exhibition.
NSS exhibitors will now experience the buying power of the additional 5,000+ retailers specifically coming NY NOW to buy stationery and related products. These buyers- new to NSS- will be directed to check out all of the hundreds of new product releases and innovative designs never before seen at NY NOW!
Stationery retailers are looking for range and diversity of paper and lifestyle products. From letterpress and handmade greeting cards to personalized products and lifestyle gifts, there’s only one opportunity each year to be before this most important, focused audience. NSS is it.
Want to receive information about exhibiting at the NSS? Fill out this quick form and we’ll get back to you.
WHO WILL YOU SEE AT NSS?
The NSS attracts buyers worldwide at a convenient time of year for them to travel to the U.S. You’ll meet buyers from 48 states, plus D.C., Puerto Rico, Guam, as well as from 55 other countries. International attendance increased by 3% alone in 2015., and nearly another 2% in 2016.
Business Types in Attendance:
The NSS attracts a diverse global audience of 10,000 total industry professionals, including attendees and exhibitors, from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and “big box” mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers, distributors and manufacturers’ representatives.
Buyers are looking for the best classic and trending products in:
Social Stationery, Greeting Cards, Invitations, Announcements, Calendars, Desk Accessories, Diaries, Journals, Gift Wrap, Bags, Bows, Boxed Cards, Wedding/Bridal Products, Letterpress, Seasonal/Holiday Products, Packaging, Party Supplies/Décor, Candles, Decorative Objects, Personalized Products, General/Lifestyle Gifts, Books, Printing, Customized Products, Handmade
WHAT CAN YOU EXPECT FROM EXHIBITING?
At the NSS, you will:
- Build awareness of your brand
- Generate leads
- Write orders
- Make new customer contacts and reconnect with former customers
- Network with manufacturers’ representatives from across the U.S.
- Meet international distributors from around the world
- Launch new products before important consumer and trade press
Buyers wouldn’t miss the NSS. When they attend, they buy.
- 8 times out of 10, purchase decisions are made based on having seen a product at the NSS.
- The average buyer spent more than $78,000 at the 2015 NSS.
- 96% of exhibitors generated leads as a result of exhibiting at the 2015 NSS.
- 88% of exhibitors wrote orders at the 2015 NSS.
- 75% of attendees consider NSS a must-attend annual event.
- 72% of buyers say the NSS influences their purchase decisions more than any other show or resource.
- 62% of buyers place orders with new exhibitors.
Exhibit space can be booked as a single booth or in multiples (i.e., 10’x10′, 10’x20′). Standard package rate is $36.00 per square foot. Booth package schematics will be available in the Fall.
Agents are available to help exhibitors outside the U.S. secure a booth at NSS. See our list of agents here.