Paper Views

2016-2017 Trend Report

September 21st, 2016

The National Stationery Show was filled with hundreds of new exhibitors along with a plethora of familiar faces. Dozens of aisles filled with gorgeous stationery, party goods, office and desk accessories, gift items, and more. We combed the aisles and browsed exhibitor booths to find the newest trends making a splash in the stationery community. Here are a few of the major design trends from the 2016 NSS:

Hologram Foil and All Things Iridescent

hologram collage

The hologram and iridescent trend is happening everywhere right now – from fashion to gift items to stationery. Hologram foil first made an appearance at last year’s National Stationery Show, and this trend is on a trajectory to grow and expand over the coming years. And who knew there were so many hologram foil options? Silver, gold, glitter – even metallic pink, green, purple, and blue hologram foil! The combination of metallic undertones with an iridescent rainbow overlay that changes with the light is absolutely beautiful and brings a little something extra to greeting cards, stationery, and gift items.

Hologram foil greeting cards were on display in the booths of The Social Type, Fox & Fallow, Wild Ink Press, and Idlewild Co. Similarly, Bash Party Goods offered hologram party plates, Inclosed Letterpress Co. showcased hologram foil stickers, and presented a range of hologram gift items. The Great Lakes Goods revealed several iridescent gift items, while  Knot & Bow offered sparkly iridescent twine.

Botanical Vibes


Move over flowers, it’s time for pretty leaves and foliage! There were many tropical-inspired designs at the 2016 NSS, and this year the botanical theme expanded to include cacti, house plants, and ferns – along with the tropical foliage that has been so popular over the last couple of years. It’s so interesting to see designers apply their own design aesthetic to the botanical trend, from dark and moody designs to light and airy modern minimalist to a more whimsical painterly aesthetic. Botanical stationery, gift wrap, and art prints were found in the booths of Brylo Studio, Ferme à Papier, Fox & Fallow, Banquet Workshop, Rifle Paper Co., and many others.

Return of the No. 10


It was such a happy surprise to see so many cards in the elongated No. 10 format making an appearance at NSS 2016! These elongated cards (and their envelopes) are perfect for enclosing a longer handwritten letter inside the pretty card – or sending a check to help mark a big milestone or happy occasion. Hartland Brooklyn, Rifle Paper Co., Ramona & Ruth, Off Switch, and Amy Heitman all displayed No. 10 greeting cards for occasions ranging from congratulations to birthday to holiday cards.

Let’s Get Organized


We’ve seen an explosion in the number of stylish planners available for wholesale in the last couple of years. But the full yearly agenda can be overwhelming for some buyers. Enter the weekly notepad planner! Several exhibitors at the NSS offered notepads with a weekly to-do list, including Sugar Paper, Rifle Paper Co., Our Heiday (with a magnetic dry erase option!), Thimblepress, and Idlewild Co.