Paper Views
August 2019
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Volume 14, Issue 6 
MEG ESTEVEZ VP, Marketing On That Note It's always bittersweet to say goodbye to summer – especially one that included the first-ever Summer Edition of the National Stationery Show! The River Pavilion location on the top level of the Javits Center provided a bright and sunny backdrop to view all of the outstanding and creative lines on display at the NSS this August. Attendees and exhibitors mixed business with pleasure thanks to multiple parties and special events throughout the Show. For more highlights about the NSS 2019 Summer Edition, read on! Sincerely, Meg Estevez Five Fun Facts About... The National Stationery Show Summer Edition made its debut August 10-13, co-located with NY NOW in the River Pavilion on the Javits Center's fourth level. This was the first time in the Show's 70+-year history that the NSS was held twice within the same year. Here are some other points of interest about the Summer Edition of the NSS: 1 
For the first time ever, the NSS held special events in collaboration with The Emily Post Institute, including a meet-and-greet and book signing with Lizzie Post, the great-great-granddaughter of the iconic Emily Post and co-president of The Emily Post Institute, and Daniel Post Senning, the great-great-grandson of Emily Post and a business-etiquette expert. The Emily Post brand is synonymous with manners and etiquette as it relates to anything from weddings and event planning to gifting and stationery – and everything in between. Spanning five generations, this family business maintains and evolves the standards of etiquette that Emily Post established with her seminal book "Etiquette" in 1922. 2 
Lizzie Post and Daniel Post Senning hosted a special "Awesome Etiquette" stationery- and gifting-themed podcast directly from the Show floor, discussing everything from correspondence and invitations to gifting and re-gifting and, of course, thank-you notes. The audience had the chance to chime in and get their etiquette questions answered. It was fun to laugh, groan and nod in agreement as the cousin duo kept the focus on guiding your actions with consideration, respect and honesty in mind, along with a dash of traditions. 3 
At the "Appreciation Station" hosted by Emily Post and featuring stationery by Crane & Co., attendees had the opportunity to show their appreciation to someone special in their life with a handwritten thank-you note. The NSS even took care of the postage and mailing! 4 
The Opening Night Party held on Saturday, August 10, gave attendees and exhibitors of the NSS and NY NOW Handmade collection a chance to mix and mingle in the Crystal Palace of the Javits Center. The following day, on August 11, a Block Party for exhibitors and attendees of the NSS and NY NOW Lifestyle collection took place in the River Pavilion and featured stations around the Show floor to eat, drink, network and buy, plus chances to win giveaways. 5 
This summer, the Emerging Artist section at the National Stationery Show showcased 27 “new, up-and-coming” brands, that have been in the wholesale business for two years or less. This presented the National Stationery Show buyers with a unique opportunity to purchase trend-forward stationery designs from the most recent additions to the National Stationery Show. Exhibitor Perspectives 
"G.O.A.T." (Greatest Of All Time) Cards from Grey Street Paper. "I think greeting cards will always be relevant. My grandma would write me a card for every holiday and my mom does the same now too. They keep people connected whether near or far. In a time where we are all overloaded with technology, an email or a text just doesn't compare to the personal touch and thoughtfulness of a card. Someone went to the store to pick out the perfect card just for you. Plus, it's always a nice surprise to get a card in the mail!" 
—Alyssa Manoleas, Owner/Designer, Grey Street Paper, a Long Island, NY-based company whose colorful paper goods feature original illustrations and hand lettering using sustainable paper. 
"Happy Holidays" card from "Because a scroll of the thumb cannot impart value in the same manner as a delivered card." 
—Rachel Lofton, Owner, Fable and Sage, a Woodstock, VA-based creator of paper goods and home accessories featuring drawings of dogs and nature. 
Humorous card for new parents from Kitty Meow Boutique. "There is something so incredibly powerful about a handwritten note, especially in this fast-paced, digital world! We all get way too many emails a day (most of which we ignore or delete), but when you take the time to send something beautiful in the mail that really shows the recipient you care, it's like sending a piece of your heart. The world can never have enough kind gestures going back and forth. Even though greeting cards are simple, their messages can have a huge impact. Sometimes it's the little things. A greeting card is THE perfect 'little thing.' " 
—Catherine Hildner, Designer/Creator, Kitty Meow Boutique, based in the Chicago, IL, area, which sells paper and party goods ranging from a little funny and inappropriate to sweet and thoughtful. Trend Alert New Products for 2020 The National Stationery Show continues to be the premier destination to view the newest and best products in the stationery industry, as exemplified by the many exciting and unique products on display at the NSS's Summer Edition this August. Here's a peek at just some of the new products that will be making their way onto retailers' shelves in 2020. 
Screen-printed, 26"x27" "2020 Bird Tea Towel Calendar" from Gingiber. 
"2020 Mint Marble" hardcover, hidden-spiral planner from Hadron Epoch. 
Conklin "All American Ballpoint Pen Old Glory Special Edition" from Yafa Pen Company. Market News NSS Best New Product Winners Announced 
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