Paper Views

September 2018

One of the things I love most about the stationery industry is its sense of community and the support of one another.

Volume 13, Issue 1 • September 2018


On That Note

One of the things I love most about the stationery industry is its sense of community and the support of one another. The NSS itself is here to support you and all of the work you do to keep your business fun and thriving!
 
I’m pleased that the NSS is able to contribute as a sponsor of industry events. Next month, our support will be evident for three great events/programs. For the first time, we are supporting StL Print Week with Ladies of Letterpress as a Journeyman sponsor. Print Week is an annual print conference, held at The Firecracker Press/Central Print in St. Louis, MO, offering letterpress workshops, panel discussions and networking opportunities for letterpress printers. The opportunity this presents for industry colleagues to learn from each other is exciting, and we’re proud to support the event and its wonderful producers.
 
The NSS has been a longtime sponsor of the Henries Awards, which is produced by our friends at Progressive Greetings in the UK and is taking place at the Royal Lancaster Hotel in London on October 4. (I wish I could attend!) We are sponsoring the Best Contemporary Trend Range. Our sponsorship of this Award allows us to also place an ad in the event program and to wish those greeting card producers across the pond attending the event our very best. We’ve had several Henries winners exhibiting at the NSS in the past. We’ll let you know the winning card in our sponsored category in the next issue of Paper Clips!
 
The NSS has also sponsored one Paper Camp from Tradeshow Bootcamp each year for a few years now. This year, we are sponsoring a Paper Camp E-Course. This will start on October 5 and is a four-week program. It’s a great way for busy people to learn from industry experts and colleagues in the comfort of their own homes. One of the many cool things about the E-Course is that there is also a live group coaching each week! Over the years, the NSS has had nearly 100 TBSC alum exhibit in the NSS, and we are proud to support Tradeshow Bootcamp and its work in educating the creative members or our stationery community.
 
We strongly believe in the designers and makers in our community, and I’m excited that the NSS is able to support our industry with our sponsorship of these great events and programs.

Pen & Paper

Pen & Paper is a Bryn Mawr, PA-based store that sells greeting cards, stationery and stationery-related paper products, small gifts and invitations. The store also does envelope addressing and printing on boxed goods, and offers calligraphic services for its clients. Here, Linda Broder, owner/manager, shares more on what sets her shop apart:

Pen & Paper in Bryn Mawr, PA.

Owner/Manager Linda Broder.

1. The customer is always right (even when they're not!).
2. We are in our 19th year of business – starting with no name recognition – and still love it.
3. We have no formal website and get along just fine.
4. Every time a client calls at the end of the day, we will stay open later. I always think of my father who ran his business the same way. Our hours are legendary!
5. Many of our clients have become friends, as we love to share their significant milestones with them – births, bar and bat mitzvahs, anniversaries and weddings. We have clients for whom we printed their birth announcements, and now are doing their graduation invitations.

Pen & Paper carries much more than pens and paper.

Why does the NSS matter to your company?



"The NSS has been an important show for Smudge Ink. In addition to writing orders, it's a time when we can check in with sales reps and meet customers face to face."

—April May, Owner, Smudge Ink, a small band of illustrators, printers and wordsmiths, based in Charlestown, MA, who create lighthearted, punchy greetings that make people grin.

Lip Balm Duo from Smudge Ink.

"NSS is an integral time for us to connect with our buyers – people we've known forever and get to hug once a year, and new accounts that benefit from an in-person viewing of our line. It's our yearly excuse to go to New York and show off all of our hard work in person, rather than online!"

—Katie Wilson, Owner, The Good Twin, a Los Angeles, CA-based company whose illustration and type work is hand drawn with love and care, and features bold colors and patterns.

"You Are My Person" card from
The Good Twin.


"The NSS allows me to connect with retailers and industry professionals and grow my business. Also, it opened new business avenues I didn't foresee before exhibiting."

—Olivier Gratton-Gagné, President, iLikeMaps, a Montreal, Canada-based company that offers prints and stationery items made from city maps drawn by Gratton-Gagné.

Chroma Series New York City Map Print from iLikeMaps.

2019 Calendars and Planners

With the new year less than four months away, now's the time to start selling 2019 calendars and planners as you head into the fourth-quarter. Make a date with these great calendar options from NSS exhibitors, and expect to see sales growing each week!

"WTF 2019 Planner" from Baltic Club.

"2019 Big Grid Calendar" from TF Publishing.

Lowell Herrero "American Cat" 2019 wall calender from LANG.

2018-2019 17-Month "Moonstone White Planner" from Hadron Epoch.

"Thinking of You Week" Is Sept. 24-30


The Greeting Card Association is debuting "Thinking of You Week" in the U.S., taking place September 24-30. Building on five successful years of a similar initiative from the U.K.'s Greeting Card Association, "Thinking of You Week" seeks to create a broad awareness for the positive impact a greeting card can have on the recipient – especially when it is unexpected – and create a wave of more meaningful connections and caring throughout the year. Publishers and retailers are invited to get involved in their local community to create an event to help spread a wave of happiness and caring; for more info and tools, visit www.thinkingofyouweekusa.com.