Press Releases


White Plains, NY (May 16, 2017) — The National Stationery Show® (NSS), the only North American trade show for global buyers and sellers of specialty paper products and lifestyle gifts, will convene May 21 - 24, 2017 at New York City’s Jacob K. Javits Convention Center. In total some 10,000 industry professionals typically participate in the NSS, representing all 50 U.S. states, Washington, DC, Puerto Rico, Guam, and more than 70 countries around the globe.

“The National Stationery Show offers an exceptional platform for business development, where exhibitors build life-changing relationships with buyers, reps and distributors - and with each other,” says Kelly P. Bristol, the NSS show director. “The highly creative, yet serious atmosphere attracts store owners and top buying executives from thousands of diverse businesses worldwide, and engages exhibitors from designer-makers to well-established companies.”

A combination of industry leading brands and innovative newcomers attend the Show each year. Key social stationery exhibitors include Anna Griffin, Avanti, Caspari Inc., Big Wheel Press, Birchcraft Studios, Blue Mountain Arts, Calypso Cards, Carlson Craft, Embossed Graphics, Gartner Studios Inc., Ginger P. Designs, Graphique de France, Hallmark Cards, Inc., Haute Papier, Hester & Cook Design Group, Karen Adams Designs, Kikkerland Design, Kleinfeld Paper, Lifeguard Press, Masterpiece Studios, Meri Meri, Moglea, OrangeArt, Papyrus-Recycled Greetings, Paula Skene Designs, Peter Pauper Press, R. Nichols, Printswell, Rifle Paper Co., Smudge Ink, Stationery Works Inc., Sugar Paper Los Angeles, The Gift Wrap Company, Up With Paper, Waste Not Paper, and Viabella.

Approximately 750 exhibiting brands will showcase their new product offerings, including greeting cards, custom invitations, giftwrap/ribbon, stationery, specialty party supplies, paper tableware, bridal accessories, customized/personalized products, in-store printing equipment, writing instruments, paper-crafting supplies, frames, journals/calendars, lifestyle giftware, candles, soaps, toys, home office products, luxury leather goods, and back-to-school items.

On the Show floor, attendees will find two distinctive sections: #fresh and The Supply Side. #fresh is a juried section featuring original, authentic products from emerging, trend-leading businesses that are one to five years old. The Supply Side section services NSS exhibitors and attending product development and design professionals in the stationery, gift and other creative industries. It features production equipment, services and supplies including die-cutting, foil stamping, embossing, holography, lamination, packaging, converters, paper, printing, thermography, production machinery, envelopes, display/fixture systems and more.

Mohawk is the official paper sponsor of the NSS 2017, providing the stock for attendee and exhibitor materials and promotions, including the Valentines postcards as part of the NSS’s “Design Our Valentines Challenge.” Exhibiting artists and companies in the upcoming Show were invited to submit an original design to be featured on one of two official Valentines postcards promoting the NSS. Valley Cruise Press and Good Juju Ink were winners in the contemporary and traditional categories, respectively. Inklings Paperie received an honorable mention. Visit the website for more information on the challenge and the winning designs.

First Look NY NOW @ NSS
NSS has invited a select group of exhibitors - who will be featured at the NY NOW® summer market - to unveil their newest lifestyle and stationery products at the NSS. This is a great opportunity for buyers to get an early sneak peek and a head start on their orders for the remainder of the year. The list of participating companies can be viewed here.

Education and Events
A three-day series of educational seminars for buyers will focus on such topics as website/email best practices, in-store special events, color/design forecasts, and success tips for small businesses. In addition, two programs will feature panels - one exploring successful strategies to maintain a robust bridal business and the second featuring women entrepreneurs at the top of their game who will share their secrets to building successful stores and brands. Attendees can register for one or more seminars either online or onsite at the seminar door (credit card only). The fee for each seminar is $25 prior to May 21 or $30 onsite.

Live @ NSS - free drop-in workshops at the NSS Theatre on the Show floor - will be presented from Sunday, May 21, through Tuesday, May 23:

10:30 a.m., Clever Gift Wrapping Hacks
Gift Wrap Company Studio designers share creative ways to dress any package for a spectacular presentation.

1:30 p.m., Envelope Decorating Ideas to Increase Card Sales
Artists from Hallmark’s creative team show how to add simple design flourishes to cards and envelopes as well as tips to help your customers craft personal, meaningful messages.

3:30 p.m., Retailers' Daily Trend Picks
Each afternoon, a different pair of independent gift-and-stationery retailers will share and show their favorite new trends and innovative products that they've discovered on the Show floor that day. These savvy shop owners will also discuss what's selling well in their stores.

For more information on Live @ NSS, visit the website.

“Stationery Stories,” which debuted last year, can be found on the Show’s website and/or by following #StationeryStories on social media. Here, stationery store owners, buyers, designers, and exhibitors share inspirational stories on how the stationery business has influenced them. “Stationery Stories” gives the reader a history and context of their journey and experiences.

For the sixth consecutive year, the NSS will partner with Gift for Life, the gift, stationery and home industries’ sole national charitable organization, to participate in AIDS Walk New York on Sunday, May 21, the opening day of the Show. The Gift for Life/NSS team will recruit walkers to raise funds to support HIV/AIDS prevention, treatment and education. Participants can either walk the actual 10K course that starts and ends at Central Park, or take a “virtual” walk through the Show aisles. To join the Gift for Life/NSS team or to donate, visit

Two important award programs take place at the NSS annually. Exhibitors vie for Best New Product honors. This year, the competition and display have been refreshed and will debut a new category line-up: All Things Paper, Life/Style, Craft It Up - DIY, and Let’s Celebrate. An exhibitor will also win a Best of Show Award. Entries are judged by a panel of leading trade and consumer publication editors and retailers. Winners are announced on opening day, Sunday, May 21, and are featured in a grand onsite display.

The 28th anniversary LOUIE Awards gala, sponsored by the Greeting Card Association (GCA), recognizes, rewards, and celebrates the moment art, editorial and design perfectly coalesce to bring emotions to life and memorialize the numerous milestones in our lives through greeting cards. The program culminates in a gala awards event on Sunday, May 21. A beautiful exhibit of finalists and winners, designed by Universal Presentation Concepts, will be presented on the Concourse Level during the NSS, and a cocktail party will be held with the winners on Monday, May 22.

Two additional, Emerald Expositions-owned design events - SURTEX, North America’s premier exposition for the selling and licensing of original art and design, and ICFF - will run concurrently with the National Stationery Show at New York City’s Jacob K. Javits Convention Center.

SURTEX/NSS Exhibitor Continental Breakfast Mingle
A complimentary continental breakfast for NSS exhibitors will be held in the SURTEX Social Media Lounge Sunday - Tuesday, prior to each day’s Show opening. Evite® invitations for RSVPs will be sent to NSS exhibitors in advance of the Show.

SURTEX/NSS Networking Reception on Monday, May 22
The NSS and SURTEX attendees and exhibitors are invited to a reception at the close of the shows on Monday evening, from 6:00pm - 7:30pm on the North Concourse. Complimentary beverages will be served. Admittance is free for all badge holders. No RSVP is required.

About the National Stationery Show
The National Stationery Show is the only North American trade show for global buyers and sellers of specialty paper products - from greeting cards, custom invitations, announcements, gift wrap, calendars, and journals, to lifestyle gifts, such as candles, toys, personal care, travel gadgets and more. More than 10,000 total industry professionals come from 50 states and 77 countries to exhibit, and to source product from the 750 exhibiting brands. Some 200 exhibitors stage their debut at each show, many in #fresh, a juried section of companies of 1-5 years in business. Another dedicated section of the show, The Supply Side, features exceptional production and finishing services for stationery and gift companies - including paper, converting, engraving, die-cutting, printing, packaging finishing etc. The Show is co-located with SURTEX, the premier event for sourcing original art and design, and ICFF. The NSS has been an integral part of the industry it serves for more than 70 years. For additional information and registration, visit

Emerald is the largest operator of business-to-business trade shows in the United States, with our oldest trade shows dating back over 110 years. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy over 6.5 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. For more information on Emerald, please visit

For media inquiries, contact:
Dianna Smoljan
National Stationery Show
Christie Hester