Press Releases

Free Educational Webinar Series for NSS Exhibitors

For media inquiries, contact:

Dianna Smoljan
The Write Concepts
Christie Hester
The Write Concepts

Sessions focus on advance planning ideas for a successful trade show experience

White Plains, NY, December 16, 2015…In anticipation of the event May 15-18, 2016 at the Jacob K. Javits Convention Center in New York City, the National Stationery Show (NSS) is offering six free webinars to help exhibitors effectively market their businesses and gain maximum benefits from their participation. The series begins this month with additional sessions to be held February - April 2016. Exhibitors can register online or view the presentation “on demand” if the date and time don’t work with their schedule.

“Tradeshows offer an unparalleled business development opportunity and, with careful planning and resourcefulness, can make the difference in the pace and direction of a company’s growth, “said Patti Stracher, vice president and show director. This webinar series is geared to supporting our exhibitors’ success before, during and after the NSS so that they can capitalize on their investment and achieve great results.”

This year’s webinar series focuses on creative marketing strategies, creating a business plan for your booth sales, networking tips, how to develop an eye-catching display, navigating exhibit booth logistics and an introduction to copyright and intellectual property rights.


Thursday, December 17, 2015
NSS Marketing & Social Media
1:00 p.m. EST
Join Rob Fortier, Creative Talent Wrangler, Sarah Schwartz, of The Paper Chronicles, editor of Stationery Trends, and magazine and trends editor for Gift Shop magazine, along with Trish Rivas, NSS exhibitor marketing manager, as they discuss all things related to promoting your presence at the show - including how to effectively use social media to market yourself as an exhibitor, the “must-do’s” for press coverage and how to utilize NSS marketing opportunities to your advantage.

Thursday February 11, 2016
Tradeshow Sales Success
1:00 p.m. EST
Every exhibitor goes to a trade show with big dreams of opening new accounts, writing lots of orders, signing up an enthusiastic sales force and making a name for themselves in the industry. But why do some exhibitors have a better show experience than others? Rob Fortier, Creative Talent Wrangler, and Gentry O’Neill, owner of Paper on the Avenue discuss creating a plan for success and the details necessary of doing business.

Wednesday, February 17, 2016
Copyright and IP Basics
1:00 p.m. EST
Emily Danchuk is an intellectual property attorney and the founder of Copyright Collaborative, LLC. Emily specializes in all aspects of copyright and trademark matters, including infringement issues. This webinar will help artists and small businesses navigate the legal waters of intellectual property and copyright infringement. Emily will discuss the basics of copyright law, the best ways to protect your artworks and simple ways to deter infringement. She will explain how intellectual property rights are the foundation of a creative business, and the important reasons behind filing copyright applications. Emily will share some simple strategies for deterring intellectual property infringement proactively, and what steps to take if infringement rears its ugly head.

Wednesday, March 23, 2016
Visual Merchandising & Display
1:00 p.m. EST
You’ve only got seconds to command a buyer’s attention and motivate them to stop in your booth. Visually exciting and effective booth design is key to creating an inviting atmosphere. The discussion will include theme, color, product merchandising, lighting and other display techniques. The webinar will also present some of the most popular booth furnishing options from floor covering, to wall materials and furniture. Kelly Bristol, sales director for the NSS, and Natalie Chang, Director of Visual Merchandising at Lifeguard Press and consultant and co-host for the Stationery Academy, will present this program.

Thursday, March 31, 2016
Rep Ready
1:00 p.m. EST
Successful exhibiting is about more than just setting up a booth and hoping for the best. A great show is about making connections, as well as sales, to grow your business. Learn how to make the most of your time exhibiting in New York by doing a little pre-show homework and preparation to find and meet the best sales reps for your company. Join Rob Fortier, Creative Talent Wrangler, and learn proven strategies and actions you can take now to get rep ready and optimize your show experience.

Wednesday, April 20, 2016
Operations & Logistics
1:00 p.m. EST
The experts for this session will help you with logistics concerns. From shipping and move-in, to electrical, labor, furniture and furnishings, you will learn how to get things done easily and efficiently. Megan Ellis, operation manager of NSS, and a GES representative will present this webinar.


About the National Stationery Show
The National Stationery Show is North America’s most comprehensive source for greeting cards, social stationery, complementary lifestyle products and resources for creative pursuits, taking place annually at New York City’s Jacob K. Javits Convention Center. The Show, celebrating 70 years in the industry, features nearly 800 exhibiting companies. It attracts some 10,000+ buyers and industry professionals worldwide from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and "big box" mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers and distributors. The Show also presents high caliber educational content, industry events, and networking opportunities throughout the market week, and is co-located with SURTEX, the premier event for sourcing original art and design, and ICFF. For additional information and registration, visit
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