Press Releases

New Director Named for the National Stationery Show®

New Director Named for the National Stationery Show®
Patti Stracher Leaving After 24 Years

WHITE PLAINS, NY (December 14, 2016) – The National Stationery Show® (NSS) has named Kelly P. Bristol show director effective January 1, 2017. Bristol brings nearly two decades of show experience to the role and extensive industry knowledge. She is transitioning into the role following Patti Stracher’s announcement that she would be leaving her position as NSS show director and vice president at the end of the year, a position she held for nearly 25 years.

Transition is often hard,” said Christopher McCabe, executive vice president, Emerald Expositions. “This time, though” McCabe continued, “we’re so fortunate that Patti and Kelly have worked side-by-side, walking the floor of this show for years, ensuring a transition that will be as close to seamless as possible. We wish Patti the best and offer her gratitude and thanks for her many contributions to the show. With Kelly’s tremendous experience and a fresh outlook, we are very excited for what the future holds for the NSS.”

“This was a difficult decision,” said Stracher. “I love the industry and the National Stationery Show! It will be in excellent hands under Kelly’s direction.  She brings great skill, creativity and passion to the position, and I know her flair will be immediately recognizable this year.”

Bristol has served as the Group Sales Director of the National Stationery Show, and more recently, SURTEX®.  She has worked with the NSS for 18 years. Her sales focus has brought her to trade-shows across the globe, working with a wide range of partners and exhibitors, guiding both new, young businesses toward a successful launch and leading established businesses toward continued success.  Prior to her work on the NSS, Kelly was Associate Director, Special Events at amfAR (the American Foundation for AIDS Research), where her work included serving as the manager/liaison to Gift for Life, the sole charitable partnership between the gift, home accessory and stationery industries raising funds in support of HIV/AIDS prevention, treatment and education.

The National Stationery Show will be held May 21-24, 2017 at the Jacob K. Javits Convention Center in New York, NY.


About the National Stationery Show
The National Stationery Show® is the only North American trade show for global buyers and sellers of specialty paper products – from greeting cards, custom invitations, announcements, gift wrap, calendars, and journals, to lifestyle gifts, such as candles, toys, personal care, travel gadgets and more.  More than 10,000 total industry professionals come from 48 states and 77 countries to source product from the 800 exhibiting companies.  Some 200 exhibitors stage their debut at each show, many in #fresh, a juried section of companies of 1-5 years in business. Another dedicated section of the show, The Supply Side, features exceptional production and finishing services for stationery and gift companies – including paper, converting, engraving, die-cutting, printing, packaging finishing etc. The Show is co-located with SURTEXÒ, the premier event for sourcing original art and design, and ICFF. The NSS has been an integral part of the industry it serves for more than 70 years. For additional information and registration, visit

The National Stationery Show is owned and operated by Emerald Expositions, a leading operator of large business-to-business trade shows in the United States, producing more than 80 trade shows and conference events per year, connecting hundreds of thousands of buyers and sellers across ten diversified end-markets, including Gift, Home, General Merchandise & Manufacturing; Sports & Apparel; Design & Construction; Jewelry, Luxury, and Antiques; Technology & eCommerce; Creative Services; Healthcare; Military; Licensing; and Food.  Emerald Expositions is headquartered in San Juan Capistrano, CA.  The company’s shows are typically the most prominent and important for exhibitor and attendees within their various industries.

For more information on Emerald, please visit

Media Contact:

Dianna Smoljan
National Stationery Show
PR Counsel

Michelle Hirschfield