Press Releases

The 2018 National Stationery Show® Highlights Gratitude

White Plains, NY, May 2, 2018 — The The National Stationery Show® is encouraging gratitude this year with the “Appreciation Station.” The only event for the North American stationery market, the NSS convenes thousands of industry professionals in New York May 20 - 23, 2018. Since a simple message of gratitude can go a long way, the NSS is inviting participants to pen a message of appreciation that will be mailed from the Show Floor. The effort is being supported by our exhibitors: 1973, Ashkahn, Avanti, Calypso Cards, Egg Press, Hello!Lucky, and Sakura, as well as the Thinking of You Week effort.

Thinking of You Week is an international movement to celebrate the joys of sending and receiving hand-written notes by encouraging people of all ages to send a card a day for a week, just to tell someone they are thinking of them. Sponsored by the Greeting Card Association (GCA ), the event raises the profile of sending greeting cards and is also a great way for publishers and retailers to get involved in their local community.

“While thank-yous and expressing gratitude through a card or hand-written note never goes out of style, the activity has enjoyed a resurgence in popularity and attention with millennials and their appreciation for the time invested in writing the note,” noted Kelly P. Bristol, the NSS Show Director. “With so many wonderful things happening in the industry and at the Show, we are happy to shine a spotlight on sharing kind words and showing appreciation.”

Mr. Thank You, formally known as John “Izzy” Israel will be a guest speaker Sunday, May 20, in The Theatre on the Boulevard. He’s on a mission to elevate the level of gratitude on earth by 1% -- equivalent to 74 million Thank You cards. This effort began in October 2016, when he wrote five Thank You cards each day, every day for a full year. He’ll share how this effort has transformed his life. He will be signing copies of his new book, “The Mr. Thank You Project,” following his talk.

In conjunction with the gratitude effort, four 45-minute Calligraphy Workshops will be held Sunday through Tuesday. Sign-up on-site is required. Sunday, May 20, Becky Park of Wellspring Writes will host an introduction to pointed pen calligraphy, covering the basics and use of some beginner tools. Participants will learn the basic shapes of the English Roundhand style script. Monday, May 21, Danielle Rothman, Rothbyrns Creative, a modern calligrapher specializing in personalization and thoughtful gifts, will present examples of creating one-of-a-kind journals, prints, and calligraphy designs for any occasion. Tuesday, May 22, Chavelli Tsui of Studio Chavelli will bring the elements of calligraphy and wax seals together. Attendees will learn how to write simple calligraphic letters using brush marker or chisel tip to write a short message.

Thousands of industry professionals from the U.S. and around the world are expected to attend. Other programs and events include the Buyers Education Program, Broadway Bound, The Boulevard, Makers’ Day Seminars, the Best New Product Awards competition, and the Retail Tour.

Mohawk is the official paper sponsor of the NSS 2018, providing stock for the attendee and exhibitor materials and promotions. Uchida of America Corporation is the official pen sponsor of the NSS 2018, providing a distinctive pink LePen with the Show name at registration. The Casey BarberSHOP is the official pin sponsor of the Show, providing a fun, NYC-themed pin to buyers at registration.

Two additional Emerald Expositions-owned design events - SURTEX, North America’s premier exposition for the selling and licensing of original art and design, and the ICFF - will run concurrently with the National Stationery Show at New York City’s Jacob K. Javits Convention Center. One badge provides attendees and exhibitors access to all three events, generating cross-market innovation and inspiration.



About the National Stationery Show

The National Stationery Show is the only North American trade show for global buyers and sellers of specialty paper products - from greeting cards, custom invitations, announcements, gift wrap, calendars, and journals, to lifestyle gifts, such as candles, toys, personal care, travel gadgets and more. More than 8,000 total industry professionals come from 50 states and 77 countries to exhibit, and to source product from hundreds of exhibiting brands. Some 200 exhibitors stage their debut at each show, many in #fresh, a juried section of companies of 1-5 years in business. Another dedicated section of the show, The Supply Side, features exceptional production and finishing services for stationery and gift companies - including paper, converting, engraving, die-cutting, printing, packaging finishing etc. The Show is co-located with SURTEX, the premier event for sourcing original art and design, and ICFF. The NSS has been an integral part of the industry it serves for more than 70 years.

The National Stationery Show is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. The company currently operates more than 55 trade shows as well as numerous other face-to-face events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied more than 6.9 million NSF of exhibition space.

For additional information and registration, visit

Dianna Smoljan
National Stationery Show
PR Counsel/Media Relations