Press Releases

The NSS Valentine Challenge Winners Announced

“Design Our Valentines” Challenge Draws More Entries

White Plains, NY (January 17, 2018) — The National Stationery Show® (NSS) announced the winners of its second annual “Design Our Valentines” challenge. The contest invited exhibitors in the upcoming show to submit an original design. Three winning designs will be featured on printed, NSS Valentine’s Day mailers, digital messages, social media and the NSS website. The three categories are: Traditional, Contemporary and a new addition, “We love the NSS” — a design that incorporates the NSS logo or references NSS as part of the original design.

“Our Valentine’s Day design challenge is a unique but perfect way to show — and share — the creativity of our exhibitors and our love for this fun holiday,” said Kelly P. Bristol, the NSS Show Director. “Last year’s contest was so popular in the industry, with both participants and buyers, it was natural to continue and expand it to include a third category. Everyone loves to receive a card — especially a Valentine.”

“One of our finalists in the traditional category, Big Wheel Press, is releasing an 8x10 poster version of their “Love You So Much” Valentine card, along with an oversized red envelope for ambitious Valentine senders,” said Bristol. We love the excitement and creativity brought to the contest by our participants, said Bristol. “Why not hang this beautiful message in a nice spot all year long?”

With double the entries of last year, the NSS is pleased to announce these sweethearts as winners:

Contemporary Category
Winner: OXHIP Studio

“I want you baaaaad” is a funny little Valentine featuring an original illustration of a sheep. "This will be my first year attending the NSS and I am so excited to have won the contemporary genre,” said Liz Bradford of OXHIP Studio. “Illustrating cute animals and combining them with puns has always been one of my favorite design activities. After drawing this cheeky sheep, I knew she would be perfect on a Valentine."

Finalists in this category were:
Boss Dotty Paper Co.
Leadfeather Creative

Traditional Category
Winner: JooJoo Paper

Happy in love flying over the city of romance, this card pictures a sweet and innocent love. "I wanted to create a scene that speaks for itself, with a very short message, just enough to inspire the person that writes inside of the card,” said Afsaneh Tajvidi of JooJoo Paper. “The message could be ‘always in love’, ‘always happy together,’ etc.-- it's up to the card giver to decide."

Finalists in this category were:
Big Wheel Press

Love the NSS
Winner: Elm Paper

The design features the vibrant NSS pink captured in watercolor with a touch of gold to compliment. “I am absolutely thrilled and honored that Elm Paper has been chosen as the winner of the We Love the NSS category on our debut at the prestigious NSS Show this coming May,” said Ella Munro of Elm Paper.

Finalists in this category:
Good Juju Ink
Halifax Paper Hearts

Winning and finalist designs can be viewed at

Mohawk Paper, a sponsor of the NSS, provided the paper stock for the Valentine’s Day direct mail piece. The NSS opens on May 20 and runs through May 23, 2018 at the Jacob K. Javits Convention Center in New York, NY.


About the National Stationery Show
The National Stationery Show is the only North American trade show for global buyers and sellers of specialty paper products - from greeting cards, custom invitations, announcements, gift wrap, calendars, and journals, to lifestyle gifts, such as candles, toys, personal care, travel gadgets and more. More than 8,000 total industry professionals come from 50 states and 77 countries to exhibit, and to source product from the 750 exhibiting brands. Some 200 exhibitors stage their debut at each show, many in #fresh, a juried section of companies of 1-5 years in business. Another dedicated section of the show, The Supply Side, features exceptional production and finishing services for stationery and gift companies - including paper, converting, engraving, die-cutting, printing, packaging finishing etc. The Show is co-located with SURTEX, the premier event for sourcing original art and design, and ICFF. The NSS has been an integral part of the industry it serves for more than 70 years. For additional information and registration, visit

Emerald Expositions is the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. For more information on Emerald, please visit

Dianna Smoljan
National Stationery Show
PR Counsel