Live Demonstrations Combine Fun with Trends at the National Stationery Show
LIVE DEMONSTRATIONS COMBINE FUN WITH TRENDS AT THE NATIONAL STATIONERY SHOW
Experts Provide Tips Sure to Generate Sales
WHITE PLAINS, NY (April 19, 2016) — A series of live demonstrations will be presented at the National Stationery Show® in the NSS Theater on the show floor. These lively programs are free and take place throughout the day Sunday through Tuesday of market week. The NSS takes place May 15 – 18, 2016 at New York City’s Jacob K. Javits Convention Center.
“The Show floor is full of creativity, wonderful product and great people. Presenting these demos on the show floor creates another meaningful experience for buyers – and adds value to their investment,” said Patti Stracher, vice president and Show director. “These sessions provide inspiration and how-to’s for shopkeepers to enhance the customer experience in their stores and ultimately grow sales.”
Sunday – Tuesday, May 15 – 17, 2016
10:30 am – Wrapping With the Wow Factor
Internationally renowned gift wrapping expert Arona Khan will share some of her top tips as she shows quick and easy ways to wrap a variety of shapes and use assorted ribbons to create a fabulous finishing touch. Included will be the “cheat pleat” – invaluable when paper is too short; and her signature “pouch” technique that doesn’t require sticky tape.
U.K.-based Khan was named “the world’s first gift wrapping consultant” by Harpers & Queen magazine. She is internationally recognized for her innovative ideas, speedy techniques and lively presentations around the world. Her client list includes Sotheby’s New York, Selfridges, VISA, Parfums Christian Dior, and the British Prime Minister’s staff at 10 Downing Street.
1:30 pm – Fun In-Store Coloring Events
Coloring guru Joanne Fink of Zenspirations® will offer ideas and marketing tips to help retailers capitalize on this wildly popular trend. She’ll discuss hosting in-store coloring events and how to feature coloring-related products. Attendees can participate in a coloring activity and the first 50 attendees will take away a swag bag filled with coloring products.
Fink, president of Zenspirations, is a Florida-based designer, calligrapher, inspirational speaker and best-selling author with more than one million Zenspirations books in print. Her latest series – “Create, Color, Pattern, Play!” are coloring books with a twist – she designs the pages so others can use them as a springboard for their own creative efforts. Fink has spent most of her 30-year career developing products for the gift, stationery, craft and faith-based industries, and has won six LOUIE Awards. Her popular YouTube videos have had more than one million views; and her inspirational art is licensed to Design Design, Harvest House, Heartfelt, and Leanin’ Tree, among others.
2:30 p.m. – Easy to Make, Exquisite Crepe Paper Flowers
Internationally renowned DIY designer Lia Griffith, booth 1311, will twist, curl and stretch delicate crepe papers to create stunning flowers that last year round. Griffith’s exquisite creations include full bloom poppies to glorious peonies, all made using her own line of extra fine, German made, crepe papers in a color palette inspired by the garden. Fifty lucky attendees each day will take away a crepe paper flower keepsake made by the designer herself.
Griffith is an internationally known DIY designer, crafter, photographer and stylist. After realizing the demand for her unique paper flower designs, Griffith launched her handcrafted lifestyle blog, offering stunning DIY projects, printables and inspiration to millions worldwide. Her designs and tutorials for a handcrafted life are featured in more than 30 publications and her work has been featured on many creative sites and blogs, including West Elm, apartment therapy, Country Living, Design Sponge, House Beautiful, and DIY Network.
3:30 pm – Mel’s Picks of the Day
Retailer Melinda Morris, president and “principal visionary” of Lion in the Sun in Brooklyn, NY, will be sharing and showing her favorite new trends and innovative products that she has found on the Show floor each day. She’ll also discuss how-to’s for retailers to curate store space, select a focus and voice in the products carried, and important characteristics to look for when considering new wholesale vendors.
Morris grew up in the fine paper and stationery industry alongside her parents at the original Lion in the Sun on Long Island. More than 35 years later, she is a seasoned curator who’s adept at spotting a hot trend, a unique vision, and innovative designers that are here to stay. She was named New York Magazine Wedding Guide’s Expert Stationer, is a contributor to wedding and stationery publications, and serves as a consultant for retailers and emerging greeting card and invitation lines. Lion in the Sun has been named one of the Top 25 Retailers in the country and Top 10 NYC Stationery Stores in Time Out New York for three years in a row.
In addition to the creative sessions during the show, attendees are welcome to join in the following events:
NSS Cocktail Crawl – Monday, May 16, 2016, from 4:00 p.m. – 6:00 p.m.
Be part of the first-ever cocktail crawl at NSS. Signature cocktails will be hosted by Avanti Press, booth 2602; Allport Editions, booth 2327; and, Pickett’s Press, booth 2836.
Social Media Hub – Booth 2769
The NEW Social Media Hub, sponsored by Paper Pop Cards, booth 2750, is the place to pick up Instagram photos, take a picture in the photo booth, and join the conversation #NSS2016 on Instagram and Twitter. The Social Media Hub will also be home to the Interactive Coloring Wall, compliments of OMY Design & Play, booth 2368.
1-on-1 Coaching from SCORE NYC – Booth 1274
SCORE NYC will be providing mini coaching and mentoring sessions for entrepreneurs and small businesses each day of the Show.
The Strathmore Archive in booth 2657, hosted by Mohawk is a treasure trove of over 100 years of rare, historic and beautiful Strathmore paper promotions. These stunning examples of illustration, color, hand lettering, iconic brand logos dating back to the 1890’s – and more – is among The Strathmore Archive. A selection of these items will be on display at the Show.
About the National Stationery Show
The National Stationery Show is North America’s most comprehensive source for greeting cards, social stationery, complementary lifestyle products and resources for creative pursuits, taking place annually at New York City’s Jacob K. Javits Convention Center. The Show, celebrating 70 years in the industry, features nearly 800 exhibiting companies. It attracts some 10,000+ buyers and industry professionals worldwide from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and “big box” mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers and distributors. The Show also presents high-caliber educational content, industry events, and networking opportunities throughout the market week, and is co-located with SURTEX®, the premier event for sourcing original art and design, and ICFF®. For additional information and registration, visit nationalstationeryshow.com. Join the conversation at #NSS2016.