MOHAWK SUPERFINE NAMED OFFICIAL PAPER OF THE 2016 NATIONAL STATIONERY SHOW
White Plains, NY, December 4, 2015…The National Stationery Show announced today that Mohawk Superfine is the official paper of the NSS. Both Superfine and NSS are celebrating 70 years in the industry at the show, which takes place May 15 – 18, 2016 in New York.
Introduced in 1946, Mohawk Superfine has long been celebrated for its quality, consistency and perfect printing surface. This flagship paper grade has become known as the finest uncoated text and cover paper for offset printing, letterpress printing, and as the benchmark in fine paper for digital printing. It is the paper of choice by designers, artists and authors worldwide. Mohawk Superfine is a premium paper that works well on today’s leading digital presses, making it ideal for social stationery, wedding invitations, greeting cards, business cards, annual reports, real estate collateral, beautiful coffee table books, and other high quality photo products, or digital print projects in which luxurious results are essential.
“Mohawk is pleased to join with the NSS to commemorate these shared 70th milestones,” said Bart Robinson, senior vice president, marketing, Mohawk. “In a digital age ruled by e-mail, smart phones, tablets and texts, a renewed interest in the tangible has emerged revealing the lasting impact of print and the appreciation for beautiful and tactile social stationery. Mohawk is proud to partner with the NSS to advance the stationery industry, including small businesses, designers and letterpress printers, through awareness, education, and inspiration.”
A selection of items printed on Mohawk Superfine will be featured in Mohawk’s NSS exhibit space and Mohawk will celebrate stationery brands that choose Superfine for their product lines. Most of the NSS print materials will be printed on the paper as well.
“The National Stationery Show is truly privileged to work with Mohawk Paper as we celebrate these joint milestones,” said Patti Stracher, vice president and show director. “Together, we share both a deep commitment to reinforcing the fundamental importance of paper and tactile communications as core to human relationships, and a standard of excellence in our service to the social stationery industry.”
Celebrating 70 Years
To celebrate the 70th anniversary of Mohawk’s iconic grade, the company is embarking on a campaign called, #DearSuperfine. Superfine users everywhere are encouraged to send a birthday greeting, love note, fan letter, Instagram post, sketch, email or memory about their relationship with Superfine to acknowledge the grade’s long and storied history within the creative community.
NSS Stationery Stories celebrates this cherished industry by profiling the stories shared by many of the people and personalities that have made the industry what it is today. #StationeryStories will debut on the website later this month and will feature an on-going series of photos and interviews.
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine and Strathmore, as well as proprietary treatments Inxwell and i-Tone. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates, which connect designers and printers to new markets.
As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).
Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia. For more information, please visit www.mohawkconnects.com.
About the National Stationery Show
The National Stationery Show is North America’s most comprehensive source for greeting cards, social stationery, complementary lifestyle products and resources for creative pursuits, taking place annually at New York City’s Jacob K. Javits Convention Center. The Show, celebrating 70 years in the industry, features nearly 800 exhibiting companies. It attracts some 10,000+ buyers and industry professionals worldwide from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and “big box” mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers and distributors. The Show also presents high caliber educational content, industry events, and networking opportunities throughout the market week, and is co-located with SURTEX, the premier event for sourcing original art and design, and ICFF. For additional information and registration, visit www.nationalstationeryshow.com.