“As a freelance designer, I had the opportunity to help create brand stories for automotive companies, apparel companies, and everything in between. While I loved what I did, I couldn’t shake a deep-rooted desire to create a brand that was inspired by things that were close to my heart.”
Lindsay Henry, NSS exhibitor and owner, Inklings Paperie
It all started in the 1970s when an aspiring fashion designer fell in love with a graphic designer. They were both students at the Ontario College of Art and Design in Toronto, and they were my parents. From a young age, creativity and love were fostered in our home.
After studying design at York University in Toronto, I moved to Detroit where as a freelance designer, I had the opportunity to help create brand stories for automotive companies, apparel companies, and everything in between. While I loved what I did, I couldn’t shake a deep-rooted desire to create a brand that was inspired by things that were close to my heart.
When my father passed away in 2005, this stirred something inside of me; a desire do more than climb a corporate ladder in an advertising agency.
In 2009, I was printing a large job for a client when I noticed that the off-cuts from the printer’s press sheet were going to be thrown away. I designed little cards to be printed in the margins, and the heart of Inklings Paperie was born. At that time, we found that there really was an absence of beautifully-crafted paper goods and games for bridal and baby showers. What we were creating really seemed to resonate with people.
In the years to follow, our shop on Etsy would grow organically. Our tagline, “Love in the little things” continues to influence every aspect of what we do. We’re relentless about pouring love into every detail of our products, from the sustanably-sourced papers and vibrant soy-based inks we use to the details in our packaging.
But it goes beyond ink on paper. We want to inspire kindness.
We’ve had customers connect with us for baby gender reveal cards to announce a “rainbow baby” – a new pregnancy after they’ve lost a child. That same customer came back to us a year later to tell us what she had named her son! We’ve also had a mother tell us what our scratch-off lunchbox notes have meant to her daughter, who struggled with the transition to kindergarten. We’ve considered it an incredible privilege to come alongside people and make these life moments a little more joyful through what we create.
When Anthropologie reached out to us last year to carry our cards, it truly was a “pinch me” moment. They continue to be one of our most loyal retailers, and seeing our little cards alongside my paper heroes still makes my heart skip a beat.
In 2014, my husband and I flew to NYC to walk the National Stationery Show and get a feel for what it was all about. We left the show feeling that we were on the right track, and decided that we would debut at NSS in 2016! We are also excited to share that FOUR of our cards have been nominated for 2016 LOUIE Awards, and we are honored to be a part of the #NSSClassOf70 trading card pack, sponsored by Legion Paper.