“I know from experience, from seeing it very close up, that giving attention to the negative creates the negative. While pointing out and focusing on the positive, pulls you towards the positive.”
Gemma Broekhuis, NSS exhibitor and founder of Milestone
In 2010, I became a mother, but I also lost my own mother. My mother died of cancer three days after I discovered I was pregnant. Having my first son 7 months later was the best thing, but I was still mourning my mother. At some level, I realized I was not enjoying my baby as much as I would have, without this grief. So, I felt the need to be able to travel back to those memories in the future. Which is when the idea for my product first came to me. And I eventually launched my first product in May 2012.
4 years later, my company is now a team of 12 people in Amsterdam and the US. We sell our products in 40 countries in 19 languages, our products win awards and are one of the most beloved and well known baby gifts in many of our markets.
Why did I create the cards in the first place? Because I believe that noticing and pointing out the positive in life, has a profound effect on life itself. I know from experience, from seeing it very close up, that giving attention to the negative creates the negative. While pointing out and focusing on the positive, pulls you towards the positive.
That is why, at Milestone, we make products that help you point towards the positive in your life. So that life itself becomes more positive.