“The idea that you don’t have to have good handwriting to write a note is finally sinking into the world. The personal touch is still there.”
Edie Frere, owner, NSS attendee and owner of Landis Gifts and Stationery, located in Los Angeles, now approaching its 24-year anniversary
I opened (Landis Gifts) with my neighbor across the street a kind of a general store in 1990. In 1992, we opened a stationery section in the store after buying an inscribe machine, because we began to do personalized invitations. My background was working as in the social secretary world in the State Department. I moved to Los Angeles, got tired of doing volunteer work and decided to open a business. It wasn’t intentional and it wasn’t a stationery connection at all. That just sort of happened. You get interested in things as you go along and that was something I really enjoyed.
We have changed in certain ways and yet, we’ve never sold so many boxes of stationery. The most traditional sale is the best for us because you always have to write a note to somebody. Parents are now making sure their children write thank-you notes. I don’t care if it’s an index card. The idea that you don’t have to have good handwriting to write a note is finally sinking into the world. The personal touch is still there.