“Snail mail is a powerful way to build heartfelt human connections. A sweet card with a handwritten note can be a gift on its own.”
Grace Kang, NSS attendee and owner of Pink Olive stores in Brooklyn and New York City
I founded Pink Olive to inspire giving and beautiful living, because life is too short to not enjoy the special moments. Since opening our flagship shop in the East Village in 2007, we’ve expanded to three brick-and-mortar locations in Brooklyn and Manhattan, plus an online retail store. We also have a sister company called OliveBox, a monthly subscription service that aims to bring the “Pink Olive experience” to each subscriber’s doorstep via a curated box of stationery and gift items.
There is something amazing that happens when you live your life in a place of appreciation and gratitude, and that’s what Pink Olive and OliveBox are all about. We even launched two ongoing Instagram campaigns to encourage others to celebrate the little things: #dailydoseofwhimsy focuses on whimsical touches that make for a more meaningful routine, and #happytuesday focuses on searching for inspiration during time off. This same mindset is what makes snail mail so special, especially in our busy, fast-paced culture. Though I believe in the warm impact of gifts of all kinds, stationery is a particularly powerful way to encourage heartfelt human connections. Sometimes, a sweet card with a carefully handwritten note can even be a gift on its own.
NSS is one of my favorite trade shows to attend each year, both for discovering new stationery lines and connecting with the wonderfully supportive community of fellow creatives. We paper lovers are all in this together!