“When our grandfather Joyce C. Hall started this business more than 100 years ago, he was a small business owner. He arrived in Kansas City, Mo., in 1910 and his entire inventory existed in two shoeboxes full of picture postcards.”
Donald J. Hall, CEO, and David E. Hall, president, of Hallmark Cards, Inc., an NSS exhibitor and sponsor
As we read the stories on The NSS website, we feel a kinship with the many entrepreneurs who have seen their businesses grow thanks to a passion for helping people connect with one another.
When our grandfather Joyce C. Hall started this business more than 100 years ago, he was a small business owner. He arrived in Kansas City, Mo., in 1910 and his entire inventory existed in two shoe boxes full of picture postcards.
It’s true that what our grandfather started and our father nourished has today grown into a large corporation with products distributed in 100 countries and 30 languages. But as it has grown, some basic things have remained intact that helped it flourish through three generations of family ownership:
One is the ongoing desire to meet a consumer’s enduring need for emotional connection. While we fully realize that today people can connect with one another in a variety of ways, Hallmark’s strength lies in adding emotion and meaning to those connections.
Another is sheer determination to succeed. Over the years, Hallmark has faced depressions, recessions, natural disasters and an array of shopping and marketplace changes – and it continues to prosper because of the enduring needs it meets.
And yet another – and perhaps most important — is the adherence to a set of beliefs and values that speak to the company’s responsibility toward its employees, its consumers and the community. These beliefs and values are grounded in our history but they also are the principles and foundation on which we are building the company for tomorrow.
Our family has seen the company evolve over more than 10 decades, and it will continue to evolve as consumers and the marketplace changes. The product innovations, the consumer insights, the creative breakthroughs – all of these things are made possible because of the passion and values that are embodied in Hallmark employees – and those are the same values that our grandfather and father worked so hard to create.
At Hallmark, we believe in the enduring and positive power of a greeting card, and we continue to be excited every day by the opportunity to fulfill Hallmark’s ambitious vision of “creating a more emotionally connected world by making a genuine difference in every life, every day.”